Initially I thought Paranormal Entity would be a cheap, uninspired cash-in on the hugely successful recent horror phenomenon, Paranormal Activity. I've really been there with horror; it's my genre, my obsession. There are the obvious classics, but sometimes I just enjoy snuggling down with a truly awful one. Paranormal Entity had all the signs of a cheap, rubbish horror: Direct to DVD, attempting to clone a successful mainstream movie, unknown actors, bad production values, etc.
What is so surprising about Paranormal Entity is that it really makes you believe that some direct to DVD horror can actually be better than some of stuff that poses and flashes around mainstream cinemas. It's completely popped up out of nowhere and put Paranormal Activity to shame.
The brief plot follows along similar lines. But this time, as opposed to a couple, a family of three have been tormented by a 'negative presence' within their home, so have therefore set up cameras in various places to try and capture whatever happens at night on film.
For a super low-budget movie, the acting is fantastic. There's real chemistry on-screen between the three characters (in contrast to the occasional awkwardness between the couple in Paranormal Activity), which was nice to feel and helps us to believe that we're genuinely watching a family home-movie.
Another thing I admired about Paranormal Entity was that it was just so pumped full with very innovative ideas. Obviously presented as 'found footage', there are absolutely no credits, but the filmmakers have to be praised for really making something out of nothing at all. The shocks are perfectly timed and some of the extensive one take shots are assured to have you in awe. The very end is so utterly frightening and disturbing I'll be surprised if even the most hard-core horror fans don't get nightmares. Paranormal Activity had three endings; this has one, and it's scarier than all three others put together.
In conclusion, anybody who turns their nose up at this, passing it by as a cheap cash-in on Paranormal Activity should be ashamed. Not only does it stand boldly as one of the best in the 'found footage' genre, but ranks as one of the most surprising and scary horror films of the year. I demand you give this a chance. Paranormal Entity is a real discovery and will remain proudly in my DVD collection, though it did have coaster potential.