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"Pantone" Guide to Communicating with Color [Paperback]

Leatrice Eiseman
4.1 out of 5 stars  See all reviews (9 customer reviews)

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Product details

  • Paperback: 144 pages
  • Publisher: Design Books International (1 Mar 2001)
  • Language: English
  • ISBN-10: 0966638328
  • ISBN-13: 978-0966638325
  • Product Dimensions: 1.1 x 27 x 23.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 278,489 in Books (See Top 100 in Books)

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Product Description

Synopsis

Presents hundreds of colour combinations and colour principles needed to create effective designs. This title enables designers of various specialties and levels of experience to make the best colour choices for different types of design.

Inside This Book (Learn More)
First Sentence
HUE: Color and hue are synonymous and can be used interchangeably. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Colours, colours everywhere! 4 Jan 2006
By Kurt Messick HALL OF FAME
Format:Paperback
I have a part-time avocation as a graphic designer, having spent many years as a public relations/communications director. One of the elements that always made my print pieces stand out was the use of colour, and I learned how to use colour from Pantone.
This is a good guide for understanding colour and its uses for print and visual media. It discusses how the different colours interact, as well as what mixtures produce different kinds of depths and hues in the colour itself. There is a section that addresses the kinds of emotional responses people give to colours - why, for example, McDonalds had for a time such a predominance of the colour red in their stores, or why certain colours of cars are more or less likely to stand out among the others. Even subtle uses of colour are addressed - why does a teacher grading with a red pen become known as being more critical than the teacher doing the same commentary and correction with a green pen? But not all of these are obvious. For example, black in print and colour media often symbolises power, sophistication, style and elegance (think tuxedos) instead of more traditional 'dark' ideas. The guide states that 'In recent years, attitudes about black have changed more than any other colour with positive associations outweighing the negative.'
This book also gives some fascinating insights into the future of colour. Particularly where print media and personal photography is concerned, the use of colour has never been more possible. Illuminated manuscripts of old, which used to be the only full-colour texts, now have the modern full-colour-process productions as competition for grandeur; the typical Sunday comic pages has more colour that the typical production of almost any sort for centuries.
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8 of 8 people found the following review helpful
4.0 out of 5 stars Very useful for getting a quick understanding 8 Dec 2004
By A Customer
Format:Paperback
I recently used this book as part of my research into colour theory and psychology as part of my multimedia degree. It quickly covers the properties of each colour and shows various examples of how they can be used to create certain effects on the viewer.
The colour scheme swatches are also useful for when you get stuck in creating a colour scheme for any of your designs.
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29 of 31 people found the following review helpful
Format:Paperback
If you are new to colour theory but want to understand the basic principles fast, so that you can create your own colour combinations with confidence and flair, this is the book for you. If you are experienced in the use of colour and want a handy desktop reference of colour families to select for a given mood this is the book for you. It's a tidy well thought out manual of all the essentials and more. Highly recommended.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Great book for the colour illiterate 22 May 2006
By GOS
Format:Paperback|Verified Purchase
If choosing matching colours successfully is not one of your natural talents, then this is the book for you. I only purchased this book recently, and now would not be without it. There's a section about creating moods with colour, which I particularly liked. This is a very simple, practical book about using colour.
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10 of 11 people found the following review helpful
4.0 out of 5 stars A good book for color beginners 1 April 2004
Format:Paperback
Nice book. If you are new to color design and teory, this book saves you 1 year of study.
If you already learn color teory in school then this book is a waste of time, maybe a little color combinations examples made it worth and it have good examples of color in actual "comercial" projects.
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