Panasonic TX-P37X20B 37-inch Widescreen HD Ready 100Hz Plasma TV with Freeview

Best Motion picture Reproduction - 100Hz Technology

All Panasonic plasma TVs are equipped with 100Hz technology. This superb technology doubles the output frame rate, meaning the gaps of time between image frames are lessened. The more frames inserted, the smoother the overall imaging will be for the human eye. The 100Hz technology is a major benefit to you as it aids in creating flicker-less moving images.

You can see the difference Panasonic's 100Hz can make to action-packed scenes

Next Generation Contrast

VIERA incorporates an improved panel production process and the new Real Black Drive system. A pre-discharge control system, the Real Black Drive system achieves next-generation black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.

View Photos from your SD Card

It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Memory Card into VIERA to display photos and full-HD videos on the large screen. An easy-to-see, easy-to-use thumbnail display has also been added. You can also enjoy special background music, slideshow frames and transition effects.

Game Mode

In Game Mode, quicker image response increases the enjoyment of video games when a game console is connected to the TV. What's more, VIERA produces the dark images in video games more clearly. This mode works with the anti-image retention (wobbling) function, too.

VIERA Eco Link

VIERA Link uses the control signals that are transmitted through an HDMI cable for automated functions. Just press the VIERA Link button on the VIERA TV remote to control your entire Panasonic components including Home Cinema Systems, HD camcorder and Lumix digital cameras.
In 2009 the VIERA Link concept has been further developed, providing you even more functions. For example, Eco Link which helps you to save energy by putting all connected Panasonic devices into sleep mode when they are not used.

With VIERA Eco Link, you can connect and control all your Panasonic devices efficiently through your TV, without wasting power

Saving Energy with Eco Mode

As people become more aware about environmental concerns, the power consumption of their electronic products presents itself. To improve on the environmental impact of power consumption, Panasonic has introduced an Eco Mode as standard in most of its VIERA TVs. By activating the Eco Mode, a photo sensor measures the ambient light conditions of the room and the picture settings adjust automatically. As a result, the TV uses less power in darkly-lit conditions without any compromise of the picture quality.

Build to Resist – VIERA Tough Panel

Panasonic VIERA Plasma TVs are protected by a front sheet of glass resistant to impacts of up to four joules. This is particularly reassuring for families with small children who may otherwise inadvertently damage the screen when playing.
Also, the growing success of games consoles using motion controllers has led to an increase in TVs being accidentally struck and damaged by controllers which have slipped out of player’s hands. Thanks to VIERA plasma TVs’ Tough Panel you don’t need to worry. And what’s more, the protective panel makes cleaning easier too, simply wipe with a soft cloth when necessary.

Panasonic VIERA Plasma TVs are protected by a front sheet of glass resistant to accidental impacts

Long-Life Design - up to 100,000 Hours of Viewing Enjoyment

Because a TV should have as little negative impact on the environment as possible, it must function for many years. That is why Panasonic Plasma TVs have been engineered to deliver an excellent viewing experience for up to an amazingly long 100,000 hours. So if you were to watch TV eight hours a day – that would be 30 years!

Panasonic lead-free Plasma TVs