Panasonic TX-37LXD85 - 37" Widescreen Viera HD Ready LCD TV - With Freeview

V-Real

All VIERA TVs are equipped with the Panasonic award-winning V-Real picture technology which perfectly optimises the performance of the display panel to render smooth, crystal-clear motion without compromising on delicate colours with rich graduation. Our 2008 models are equipped with V-Real PRO 3 for Full HD, and V-Real 3 for HD-Ready TVs.

IPS ALPHA PANELS

Many LCDs suffer from colour wash-out when not viewed from directly in front – a big problem if you have a large family trying to watch a film together. However the latest generation of IPS (In-Plane Switching) technology, manufactured in-house by Panasonic, builds on years of experience with industry leading wide viewing angle technology, providing an unrivalled LCD TV viewing experience. New generation (or "alpha") IPS provides the widest viewing angle possible with the least colour washout, even when viewed from the side. Our LCD panels are built on the strengths of IPS by delivering faster response time and reproducing intense realistic deep black levels and contrast ratios, especially when employed with Panasonic Intelligent Scene Controller technology.

WIDE 178 DEGREE VIEWING

VIERA LCD IPS alpha panels have a viewing angle of 178 degrees both vertically and horizontally, eliminating faded images that can occur by viewing the panel from certain seating positions. The extra-wide viewing angle makes VIERA LCDs perfect when watching TV with the entire family or a group of friends.

24P PLAYBACK - 24P REAL CINEMA

When reproducing a 24p movie source, the 24p Real Cinema function generates smooth motion transition based on the original 24 frames. Models that do not include 24p Real Cinema are equipped with 24p Playback. The 24p Playback function provides cinema-like images by using a pull-down up to 96Hz.

SDHC CARD READER

VIEW YOUR PHOTOS ON VIERA’S BEAUTIFUL SCREEN – Just insert an SD or SDHC Memory Card into the slot on your VIERA TV, and your high-definition (1920 x 1080 pixels) 16:9 digital photos fill the large screen. The viewing is simply sensational. VIERA’s advanced imaging technologies bring photos dramatically to life, with vibrant colour and extraordinary detail.

V-AUDIO

Panasonic VIERA televisions deliver the best of Sound with V- AUDIO surround and V-AUDIO technologies. V-AUDIO surround features Panasonic‘s unique digital amplifier, carbon speaker and slim side speaker design as well as featuring SRS tru surround XT or BBE ViVA HD3D Sound.

HDMI INPUT

All VIERA flat TVs are equipped with up to four HDMI ports making it incredibly easy to connect High Definition sources like Blu-ray Disc players, HD camcorders, gaming consoles, and some satellite set-top boxes. All VIERAs fully utilise the control possibilities of HDMI to link all your AV products via VIERA Link and allow easy operation whilst using only one remote control – one remote, total control!

100 Hz MOTION PICTURE PRO

When watching fast moving sporting events or movies on TV, you want to enjoy all the action without motion blur. Thanks to the Panasonic 100Hz Motion Picture Pro technology for LCDs, "motion picture lag", has been signifi cantly reduced. By creating intermediate frames and inserting them between the original frames, VIERA LCD TVs are able to deliver crystal clear images, even when fast motion is displayed, making VIERA LCDs ideal for watching action movies, football games, and broadcasts of other sporting events.

VIERA LINK

MULTIPLE AV DEVICES CAN BE CONTROLLED USING ONLY THE VIERA REMOTE CONTROL – Use an HDMI cable to connect your VIERA TV to a DIGA DVD recorder, Blu-ray disc player, HD Camcorder or other compatible device, and you can use the VIERA remote control to operate all the connected equipment. Say good-bye to the confusion and hassle of switching between several different remote control units. With VIERA Link, you’ll find it easy to enjoy the superb entertainment home cinema offers.