Panasonic TH-37PX70 - 37" Widescreen Viera HD Ready Plasma TV - With Freeview

Manufacturer's Description

Panasonic TH-37PX7

1080p DIGITAL RE-MASTERING PROCESSOR
STANDARD VIDEO SIGNALS UP-CONVERTED TO 1080P HD IMAGE QUALITY THAT RIVALS TRUE HD
VIERA converts signals from TV programmes and DVD movies – the kind of content you watch most often - to 1080p high-definition signals. The result is reproduction of images faithful to the original, with superb detail and subtle picture nuances intact.This makes sure that you get all the beauty that was in the original images.

1080p DIGITAL PROCESSING CHIP-SET
PROGRESSIVE CONVERSION OF HD VIDEO SIGNAL
STUNNING IMAGE CLARITY
VIERA converts high-definition 1080i and 720p video signals to 1080p (progressive) signals to achieve even higher resolution. When a Blu-ray source is input, VIERA processes the 1080p video signals in their original form to maintain exquisite image quality.VIERA's high-resolution, high-definition images are perfect for large-screen viewing.

HD OPTIMIZER
NOISE ELIMINATED FROM DIGITAL VIDEO
SIGNALS A MUCH CLEANER IMAGE
The HD Optimizer detects and removes the kind of noise unique to digital video signals. It analyzes every scene and applies the level of noise reduction most suitable for each, helping to bring out the full image quality of high-definition sources. That's why HD images are so clear, detailed and beautiful on VIERA's large screen.

MOTION PATTERN NOISE REDUCTION
SMOOTH, CLEAR MOTION IMAGES
This function reduces the false contour noise that sometimes occurs in motion images on a plasma display panel to reproduce smooth, noiseless motion images. It detects motion patterns that tend to generate noise, and then makes the necessary adjustments to maximize image quality. This results in sharp, clear reproduction of even high-speed motion images by maximizing the superb gradation capability of the plasma display panel, thus offering improved motion image quality.

PRONOUNCED LUMINANCE MODE
CONTRAST ADJUSTED ACCORDING TO THE SCENE
VIERA analyzes each scene and adjusts the picture accordingly to assure optimum brightness. In a bright scene it enhances picture sharpness, while in a dim scene it helps reproduce crisper, deeper blacks. This mode helps VIERA deliver images with outstanding contrast.

ADVANCED 3D COLOUR MANAGEMENT
EFFECTIVE COLOUR CORRECTION WITHOUT AFFECTING COLOUR BALANCE
This system controls multiple colours at the same time without affecting neighbouring colours. By independently adjusting the colour hue, density and brightness, it brings out the full beauty and richness of every image.

VIERA DRIVER
The high-performance driver optimizes the performance of the display panel. This helps VIERA render images that have smooth, crystal-clear motion and delicate colours with rich gradation.

VIERA G10 PANEL
This provides clear, vivid display of the video signal after processing by the V-real II/V-real Pro II processor and driver. The result is deep, rich blacks and beautiful, sharp images with vivid colour even when viewing in bright light.

NEW DEEP BLACK FILTER
We reduced this filter’s light transmittance, so you can enjoy clean, beautiful images with deeper, richer blacks. We also applied an original Panasonic anti-glare process to the filter surface, to suppress external glare and reflection.

SUB-PIXEL CONTROLLER
SMOOTH IMAGES - NO JAGGED EDGES
This system corrects the image contours by adjusting each R, G and B dot, so it delivers smooth contour lines even at diagonal sections, where jagged lines are normally conspicuous on a large screen.