Panasonic adds a new 4-blade to its premium men's linear shaving family the ES-LF71. With its new 4-blade cutting system, it delivers impressive performance, ideal for men with sensitive skin or with heavy stubble who need a fast and gentle, clean-cut shave without compromising on comfort.






The ES-LF71 is equipped with the world fastest linear motor drive, to power the extremely sharp inner blades. The blades are aligned at a 30 degree acute-angle to shave off hair horizontally to give a more precise, close shave; and sharpened to nano level, up to 3 times sharper than most conventional blades. Nano particles minimize the blade edge to only 0.3 compared to conventional 1.0. This reduces the cutting resistance by 1/2 (Panasonic comparison) for an effortless shave. The linear motor constantly outputs 14,000 cycles per minute and has automatic speed control to keep maximum power even during low battery life preventing tug and pull; as well as powering through the toughest stubble for the smoothest finish like never before.
This shaver features a flexible multi-dimensional pivoting head that stays in close contact and adapts to the contours of your face. Allowing effortless gliding in any direction which is supported by the rounded shaped outer foils designed to prevent irritation. Pivoting up and down and side-to-side the flexible head can be fixed if preferred by using the lock switch to fix its position.
Panasonic shavers offer the convenience of electric shaving with the optional benefit of either an excellent dry shave or the refreshing feeling of a traditional style wet shave. Use with any shaving foam/gel or oil and have total confidence of submerging your shaver in water. The ES-LF71 is 100% waterproof so can be used in the shower too. When you've finished shaving, simply rinse the shaver clean under water.
With the Panasonic ES-LF71 you will never have to worry about washing away those pesky shavings. Simply place the shaver in the cleaning and charging unit and leave it to automatically wash, dry and charge the shaver to maintain maximum shaving performance. Next time it's used, the blades will be hygienic and in optimum condition thanks to the lubricant-enhanced washing agent, which also means that the hassle of blade lubrication has been eliminated.
The Panasonic ES-LF71 has a horizontal pop-up trimmer. This is easy to use and perfect for a precise finish, ideal for areas requiring precise grooming such as moustache and sideburns.
The lithium-ion battery gives you 45-minutes of cordless shaving, and if you're in a hurry, the convenient 5-minute quick charge, will allow for one shave. The correct battery level is displayed on the 5-stage LED display. The ES-LF71 comes in piano black and has been designed for effortlessly easy use and ergonomic glove-like fit for comfort.
Panasonic's earliest shavers first appeared in 1955 in Japan. Since then, Panasonic has been the Asian market leader in electric shavers. Power and speed define the range of Panasonic shavers, making high performance shaving better than ever.
Panasonic's mission is to create the ideal electric shaver offering a perfect substitute to the traditional wet razor. Depending on your stubble type, you can experience excellent dry shaving results or the merit of wet shaving with lather, oil or powder.
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