I first came across this product on a trip to New Zealand 4 years ago. It adds an instant hint of bronze to your legs so you don't have to wait for the colour to develop - this just takes the edge off pasty pale legs and gives me the confidence to get my very pale legs out with just this on. The colour then continues to develop a little and you can build the colour if you want to apply more on following days. I personally don't like most gradual build moisturisers - they don't have the instant built in bronzer and I'm not organised enough to start a tan up 4 days before I need it! The sun and need for heat-appropriate clothing will have disappeared by then! With this product I can tan both legs up to just above my knees, in under a minute, to rub the light lotion in evenly, wash my hands and that is me done and out of the door. The moisturiser is quickly absorbed and the end result after one day is a light tan - this is not a product that will give you a dark tan. It also has spf in - handy, something I have never come across in any UK tanner and handy as my legs don't tan naturally so this saves the sunscreen. On top of that it has Palmers amazing moisturising properties so if you suffer from dry legs (I get slightly after shaving) it will deal with that and give you a tan without worrying so much about the whole exfoliate, moisturise then tan debacle. I have never seen a product that does all this for you. My only problem is I have never seen it in a UK shop to buy and have waited a long time to find somewhere to stock it. I don't understand this as Palmers stock all sorts of different lotions so why not this one? Anyway after I have written this I'm going to order a tube!