Packed - The Food Entrepreneur's Guide and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a £0.13 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Packed - The Food Entrepreneur's Guide on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved [Paperback]

Tessa Stuart
4.8 out of 5 stars  See all reviews (60 customer reviews)
Price: £8.87 & FREE Delivery in the UK on orders over £10. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 26 Oct.? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition £5.57  
Paperback £8.87  
Trade In this Item for up to £0.13
Trade in Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved for an Amazon Gift Card of up to £0.13, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

8 April 2013
Are you a food producer entrepreneur? Then this book is for you! How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands? Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name. “Got a great food or drink product that no one knows about? Need to grow sales? This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.” Charlotte Knight, founder and owner of G’NOSH Dips

Special Offers and Product Promotions

  • Between 20-26 October 2014, spend £10 in a single order on item(s) dispatched from and sold by Amazon.co.uk and receive a £2 promotional code to spend in the Amazon Appstore. Here's how (terms and conditions apply)

Frequently Bought Together

Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved + A Book About Innocent: Our Story and Some Things We've Learned + Innocent: The Inside Story of Innocent Told from the Outside
Price For All Three: £30.65

Buy the selected items together


Product details

  • Paperback: 114 pages
  • Publisher: Stamford Brook Press (8 April 2013)
  • Language: English
  • ISBN-10: 0957602804
  • ISBN-13: 978-0957602809
  • Product Dimensions: 20.3 x 12.7 x 0.7 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Bestsellers Rank: 37,370 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa and her food clients at http://www.packedbranding.co.uk/

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Excerpt | Back Cover
Search inside this book:


Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
If you are looking to launch your own artisan food and drink brand, then this book is a very useful guide. It is just over 100 pages in length and is delivered in a clear, succinct and concise bullet point style, conveying the how, what, why, where and who of the world of food retailing. From packaging to marketing, investing, selling and growing, this is a no nonsense business guide. The business advice given by entrepreneurs from within the industry is helpful and the insider tips on how to get your brand listed by important retailers is noteworthy.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars I wish this had been published two years ago 8 May 2013
By Kate JP
Format:Paperback|Verified Purchase
What a great book, I have my own food business and Tessa's book goes straight to the heart of the of the subject. A brilliant step by step guide to the things you need to consider when breaking into the food business and particularly the supermarkets. It is a tough game out there and if only Tessa had written this two years ago I could have prevent myself from making some of the mistakes I made.
An easy read, great to dip into, it will remain on my desk for many weeks when I need advice or inspiration.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Not just for food entrepreuners 16 April 2013
Format:Paperback|Verified Purchase
Great, easy read. You don't have to trawl through loads of waffle to get the nub of the argument, it's just straight to the point, which is what busy entrepreneurs need. As a marketer I am always looking for great ideas in one category and using it in another. So, if you're involved in developing any off-the-shelf product(s) you need to read this book.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent! 16 April 2013
Format:Paperback|Verified Purchase
This is a brilliant book! It's a step by step guide on how to launch a food business. An indispensable guide for anyone who is thinking about doing this or who has an existing business and needs some new ideas to freshen up their brand. A very generous and well thought out book encapsulating years of research and know-how.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic! 16 April 2013
Format:Paperback|Verified Purchase
Fantastic! Definitely a must read for food and drink companies and budding entrepreneurs! If you would like to have your food and drink products flying off the supermarket shelves then I highly recommend buying `Packed - The Food Entrepreneur's Guide: How to get noticed and how to be loved'. Tessa Stuart's vast industry experience and insider secrets are revealed inside. Not only that, it's written in an easy to digest and entertaining way which makes this book simply a delight to read.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars The real good food guide 15 April 2013
Format:Paperback
This is great: a book about entrepreneurship and how to grow a business, but within a tightly defined market sector. There are thousands of food and drink entrepreneurs who want to "do an Innocent"; Tessa's book provides the recipes - it's just down to the reader to do the cooking. Tessa writes with flair and colour and, most of all, a genuine joy and interest in the subject.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Full of actionable and practical advice 15 April 2013
Format:Paperback
Finally a book on branding and packaging with proven techniques from food entrepreneurs who have made them work. Tessa has drawn on her years of experience to give challenger brands the facts without the fluff.
Comment | 
Was this review helpful to you?
Format:Kindle Edition|Verified Purchase
Tessa keeps it short and sweet in this book and that is what every start up needs. It's not about big thick textbooks of business theory. This lady knows what it takes in the real world. With plenty of quotes and antidotes from the company's she has helped. Packed is a guide you can keep going back to . I can foresee me reaching for it every time I need a quick pick me up and inspiration. Thanks Tessa!
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Exceptionally useful!
This book has been invaluable. As a drink start up looking for an insider's perspective and practical advice we found this book to be incredibly useful. Read more
Published 21 days ago by moulu82
5.0 out of 5 stars All of Tessa's advice makes perfect sense, can't wait to put it all...
I read this book in one go - over and over again. All of Tessa's advice makes perfect sense, can't wait to put it all into practice!
Published 2 months ago by Ms K
5.0 out of 5 stars Essential reading for food entrepreneurs!
What a great book. We are a very young start-up company and this book has been invaluable to us.
A very generous book that presents a lot of good research and is easy to read! Read more
Published 2 months ago by Zoe LVH
1.0 out of 5 stars It's not packed, it's almost empty
Where do all these 5 stars come from?? It must be family, colleagues and friends as the book has no depth whatsoever. Read more
Published 3 months ago by PC Jerry
5.0 out of 5 stars A Foodie Friendly Book!
This little treasure covers all sorts of questions you might have if you are a food business looking to get your product 'out there'. Read more
Published 4 months ago by melanie constantinou
1.0 out of 5 stars Nothing special here
As I was browsing amazon, somehow this book came to my attention. I was further intrigued by the almost straight 5 stars it was given by one and all. Read more
Published 5 months ago by AM Reviews
5.0 out of 5 stars If you're looking to bring out a food product - buy it!
There are few other books out there that offer such useful, practical advice on starting up. I’m looking forward to her next book!
Published 5 months ago by Sarah Summers
5.0 out of 5 stars Utterly Brilliant!
My food business is in its infancy and I was recommended this book by a very successful food entrepreneur who told me it was essential reading . . . how right they were!. Read more
Published 5 months ago by James Mac
5.0 out of 5 stars Great bursts of advice
This book is very useful. It's very clearly written and gives practical examples of the advice its offering. Read more
Published 5 months ago by Harriet Green
5.0 out of 5 stars A great read for aspiring entrepreneurs
An excellent book, full of prcatical tips. It's quick to read but it's worth reading a couple of times to pick up as much as possible.
Published 7 months ago by Lady T
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback