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Product Description
Product Description
DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design. DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students.
About the Author
Mark Hampshire and Keith Stephenson are the directors of Absolute Zero Degres, a multidisciplinary agency designing corporate identities, packaging, books, wallpaper, and interiors accessories. They are the co-authors of the Communicating with Pattern series and Choosing and Using Paper for RotoVision. They live in London, UK.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
This book is really informative and has been really useful already. I totally recommend this book.
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
1 of 1 people found the following review helpful
Good quick reference.
31 Jan 2009
Format:Hardcover|Amazon Verified Purchase
Of course there is more to targeting specific groups with packaging, but this I thought was a great overview! I highly recommend it if you are looking for either an intro to that subject or to quick start your imagination and need some inspiration.
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