Packaging Design
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Review
"Insightful text and real–world visuals unite to provide examples of responsible packaging design…" (DynamicGraphics, Feb/Mar 2007)
Review
"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." ("DynamicGraphics", Feb/Mar 2007)
--This text refers to the
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
it's a great book,it's given me a lot of information about this area of design that i really didn't know anything
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
4 of 5 people found the following review helpful
Nice book to have
5 Mar 2007
Format:Hardcover|Amazon Verified Purchase
This book takes a different approach to packaging development. It has decent amount of information that covers the packaging development process from concept to shelf. However, the book does focus more on packaging appearance or graphic, marketing aspect of packaging. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details that packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
4 of 5 people found the following review helpful
The 4-1-1 of Packaging Design
10 Sep 2006
Format:Hardcover
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
2 of 3 people found the following review helpful
Encylopedia of Packaging
30 Sep 2006
Format:Hardcover|Amazon Verified Purchase
This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!
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