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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Gavin Ambrose (Author), Paul Harris (Author) Average Customer Review:   (1)
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Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging... Read More |
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