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Product Description
Product Description
Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
About the Author
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
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5.0 out of 5 stars
Excellent amount of information in one book.,
This review is from: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range) (Paperback)
As a student studying design and advertising, this book breaks down sections with relevant case studies and imagery giving you a real understanding of how advertising and branding work together. The student exercises are brilliant for summing up each section in the book and are useful as a guide, for when you start working on briefs. I would recommend this book to any design students, wether it be for a background read or as a refresher to what you already know!
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