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Package Design Workbook: Graphic Approached, Solutions, and Inspirations Plus 20 Case Studies: The Art and Science of Successful Packaging Hardcover – 1 Sep 2008


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Product details

  • Hardcover: 240 pages
  • Publisher: Rockport Publishers (1 Sep 2008)
  • Language: English
  • ISBN-10: 1592533221
  • ISBN-13: 978-1592533220
  • Product Dimensions: 23.5 x 2.2 x 23.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 877,580 in Books (See Top 100 in Books)

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Product Description

About the Author

Steven DuPuis is president and creative director of DuPuis, an innovative strategic branding firm with offices in Los Angeles, Chicao, and Berlin. His firm specializes in branding and package design.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Mr M Short on 23 Mar 2013
Format: Paperback Verified Purchase
I bought this book based on the excellent reviews. We aren't professional packaging designers but do purchase a lot of packaging and also do the majority of our own graphic design.

I though this book was OK but didn't really go into the detail I would have liked. The photography is exceptional and there are some good photographs of packaging. The book is very much written from the point of view of a brand design agency and has lots of buzz words such as 'brand truths' and 'brand equities', but never really seems to boil down to much in the way of real advice. There were occasional gems such as the pyramid showing the three main items that should be prominent on packaging, but no real discussion of colour pallets, feel of materials, practical considerations such as stacking, difference in selling to supermarkets, to luxury stores...

There were also a lot of 'nonsense' diagrams which without any explanation were again just full of buzzwords.
As a former printing press geek the diagram of an offset litho press had a typo omitting ink from the process, fairly important I think! There are also some oddities, on the packaging timeline for example "Wholefoods opens it's a first store", I don't really see why that is a significant event to packaging design? Maybe it is in the US?

I was looking for a book that would help a small business doing their own design on a shoestring. This didn't fulfil that need. It is beautifully presented book and could give an overview of packaging and some nicely photographed examples.
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Format: Hardcover Verified Purchase
Fantastic book for anyone connected to packaging design. Very good balance of text and visual material. Lots of interesting cases explained in detail.
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By Przemo79 on 7 Jun 2010
Format: Hardcover Verified Purchase
Quick delivery and a fantastic book. Brilliant examples of package design followed by case studies. I do recommend this book to all who are serious about package design.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 30 reviews
19 of 20 people found the following review helpful
Excellent book, highly recommended 13 Jan 2009
By Scott M. Jost - Published on Amazon.com
Format: Hardcover
The book is very well done, and a treat to read. It's one of the few books we keep multiple copies of in the studio.

Having been in packaging design consulting for almost 15 years I've seen lots of publications that purport to be primers on the process.

Most either frame packaging development as a metrics-driven endeavor best left to engineers OR as a craft-driven art form (do we need another book jacket made of twigs and berries?) having no grounding in commercial realities.

This book on the other hand lives up to its sub-title, addressing the left and right brain thinking that goes into category-busting packages. The case studies are fresh and their histories clean and well-written. Whether you're in the design business and want inspiration or a marketer looking for insight, a great coice.

- Scott
[...]
10 of 10 people found the following review helpful
Nice resource book on packaging design 15 July 2009
By Parka - Published on Amazon.com
Format: Hardcover
There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.

The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.

Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.

The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.

This book is a good resource to go to for anything package design.

-

I've some pictures of the book on my blog, which you can find the address in the comments section.
6 of 6 people found the following review helpful
Fantastic Textbook Primer on Package Design 25 Sep 2009
By Richard Bird - Published on Amazon.com
Format: Hardcover Verified Purchase
This is one of the best books on package design I've seen in many years.

Whether you are a student, junior designer, marketing professional, advertising executive, brand manager - or, anyone who will play any role in the package design process - this is a must-have reference. It should be required reading for the same list.

I am founder and principal of my own package design firm for more than 25 years. Even so, this is a refreshing reminder of the "how and why" of what we do.

The writing is to-the-point and without much of the useless design-speak one might expect. With high-quality images the book covers the entire process, reasoning and importance of packaging. Examples range from big-picture concepts to required details.

Well-done.
6 of 6 people found the following review helpful
Beautiful Book 21 Sep 2010
By Commons - Published on Amazon.com
Format: Hardcover Verified Purchase
I was required to purchase this book for my package design course at my university and I am real impressed with the layout and information in this book. The photography is excellent and the book contains Q/A interviews with famous designers which turn out to be very interesting and helpful. The price on Amazon was cheaper than at my university bookstore so I am happy.
4 of 4 people found the following review helpful
Great Informative and Inspiring Design book 11 Nov 2009
By Morgan Volpi Wojtkowski - Published on Amazon.com
Format: Hardcover Verified Purchase
I use this book as the textbook in my Package design class. I love it, because unlike most package design books, it gives you information instead of just pictures. There is a section that takes a company's package idea and goes through every step until it hits store shelves. Definitely a good book to own!
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