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#PRredefined [Kindle Edition]

Andy Green , Anne Gregory , Philip Sheldrake , Chris Skinner , Stephen Waddington , Paul Willis
5.0 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: £1.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.

The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes current PR theory, and provides insights and ideas to enable the profession to harness revolutions in neuroscience, psychology, technology, communications, brand thinking and complexity theory.

#PRredefined is creating an environment that fosters collaboration and thinking about new ways of working at a local level rather than being prescriptive in its direction.

Anyone wanting to contribute their ideas, insights or opinions can submit their views at the initiative’s online forum at

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Product details

  • Format: Kindle Edition
  • File Size: 1853 KB
  • Print Length: 178 pages
  • Publisher: Tangent Books (2 Mar. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #522,070 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Philip is a Chartered Engineer, Managing Partner of Euler Partners, and a Main Board Director of techUK, the UK trade association for the tech industry. He previously co-founded and sold an award-winning PR consultancy, now Racepoint Global.

Philip has written:

> Attenzi - a social business story (2013). A free ebook in association with Social Media Today with foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni. Available at

> The Business of Influence - Reframing Marketing and PR for the Digital Age (Wiley, 2011)

> The chapters on real-time public relations, 'beyond social' and a new public relations model in Share This (Wiley, 2012) and Share This Too (Wiley, 2013)

> The digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing (Wiley, 2011)

> The Social Web Analytics eBook 2008

He blogs at

Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars CEOs should read this. 21 April 2014
Format:Kindle Edition|Verified Purchase
I hate PR theory books – they usually seem tired, old and obvious. But I like this one. It’s clear to me that PR is multi-way and multi-level, and this clever, modern take on PR theory explains how and why. It thanks the old two-way model for its contribution and sends it off to a happy retirement. I am always surprised that so many people still see PR as a tactical task – #PRredefined gives us new theory to fight back with.
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5.0 out of 5 stars Must read! 7 April 2014
Format:Kindle Edition|Verified Purchase
This is a must read for anyone interested in PR. Guaranteed to get you thinking about PR in today's age.
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