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PR Today: The Authoritative Guide to Public Relations [Paperback]

Professor Trevor Morris , Professor Simon Goldsworthy
5.0 out of 5 stars  See all reviews (3 customer reviews)
Price: 22.99 & FREE Delivery in the UK. Details
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Book Description

23 Nov 2011 0230240097 978-0230240094 Pap/Psc
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.

PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but vital relationship with the media.

With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.

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Product details

  • Paperback: 370 pages
  • Publisher: Palgrave Macmillan; Pap/Psc edition (23 Nov 2011)
  • Language: English
  • ISBN-10: 0230240097
  • ISBN-13: 978-0230240094
  • Product Dimensions: 23 x 18 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 240,552 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Trevor Morris is Visiting Professor in Public Relations at the University of Westminster,a Fellow of the PRCA and a non-executive chairman of several PR consultancies .He was formerly the CEO of Chime Public Relations, the UK's largest PR group.

In 2013 he was awarded the PRCA 'Mark Mellor' Award for Outstanding Contribution to the PR Industry

In over thirty years in the PR industry he has successfully built and sold a major PR consultancy with margins of 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations, been one of the three experts that reviewed communications capability at the Cabinet Office and Number 10 Downing Street and written and lectured extensively.

He is the co-author of four books:'PR Today: The Authoritative Guide to Public Relations', 'PR- a Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media', 'Public Relations for Asia' and 'Public Relations for New Europe', all published by Palgrave Macmillan.

Former colleagues range from Lord Tim Bell and David Hill (Tony Blair's Director of Communications) through to Rosie Boycott (journalist and broadcaster) and Sophie Rhys-Jones (The Countess of Wessex).


Product Description


'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it.' - Francis Ingham, Director General, The Public Relations Consultants Association (PRCA)

'Whether you're trying to find your first job in PR or trying to make sense of your next one, read this. It's refreshingly honest, fast paced and highly readable. Sometimes we spend so much time worrying about the change in our industry we forget what a great place it is to work. Reading this will remind you.' - Sally Costerton, Chairman and CEO, Hill & Knowlton Europe, Middle East & Africa

'PR advice from an expert academic is a great grounding for a career. Advice from someone who has been at the top of the industry is the best way of building your career. This book brings both together. It's a winning combination and well worth the money.' - Paul Mylrea, President of the Chartered Institute of Public Relations and Director of Communications at the BBC

'An opinionated textbook with an authentic voice; this book is an indispensable primer for PR students and new practitioners.' - Trish Evans, PR Course Leader, University of Westminster, UK

'PR Today is a great resource for those studying PR, entering the industry or just wanting to get on in their PR career. It demonstrates the complexities of the industry and huge variety of opportunities available to practitioners. It dispels the myths of PR and demonstrates how it has developed to become a strategic profession as practitioners increasingly counsel those who lead organisations. The authors demonstrate a wealth of knowledge and experience as well as links with some of the most revered practitioners in the industry, providing the reader with a fantastic insight into the exciting world of public relations.' - Lucy Laville, Course Leader PR, Leeds Met University, UK

'Candid, incisive and formidably well organised. A serious attempt to describe the field as it is, rather than how PR practitioners would like to imagine it to be.' - John Tulloch, Head Lincoln School of Journalism,University of Lincoln, UK

"I disagree with quite a lot of what they say, but this is the best PR textbook of the year. PR Today will be core reading for most of my modules starting in January." - Philip Young, Meditation

Book Description

A comprehensive textbook from an established and high profile author team, tackling the tough issues in the industry using international case studies to demonstrate real-world scenarios

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
5.0 out of 5 stars Perfect for PR students 12 Dec 2013
Format:Paperback|Verified Purchase
Ideal for understanding how to plan, carry out and evaluate campaigns - has been brilliant as a reference for my essays.
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1 of 2 people found the following review helpful
5.0 out of 5 stars A must read for any budding PRs 2 Jun 2012
By Rebecca
As a recent graduate in PR I have read a lot of books on Public Relations over the last three years and this is by far one of the most comprehensible, informative and helpful books available. Goldsworthy and Morris write in a very clear way that demonstrates their industry knowledge and expertise. The book delves into the different sectors within the industry providing up to date accounts and stories which are really useful, along with contributions from other leading practitioners. This is a must read for any budding public relations practitioner or anyone just wanting to gain further insight into the industry.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Great! Very interesting 13 Mar 2012
By Iker
As a former PR undergraduate who is now working in PR I knew I would find this book interesting but having read it I can wholeheartedly recommend it to anyone with or without specialist PR knowledge who wants to understand the important and complex role this industry plays in modern society. Goldsworthy and Morris' professional background, academic pursuits and no-nonsense approach have combined to create a work which I have no doubt will become the standard text in its field. A must read!
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