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PR Superstar: The ultimate toolkit for writing killer press releases: Volume 1 Paperback – 12 Oct 2012

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PR Superstar: The ultimate toolkit for writing killer press releases: Volume 1 + The PR Masterclass: How to Develop a Public Relations Strategy That Works + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product details

  • Paperback: 152 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2 edition (12 Oct. 2012)
  • Language: English
  • ISBN-10: 1479364118
  • ISBN-13: 978-1479364114
  • Product Dimensions: 12.7 x 0.9 x 20.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 206,325 in Books (See Top 100 in Books)

More About the Author

Sue Haswell, author of PR Superstar, is known within the industry as a creative powerhouse. She has consulted for many major organisations including National Express's Central Trains, Georgia Pacific, Cosmopolitan (TM) Lingerie, Jane Shilton, housing associations, food and drinks brands, holiday parks and two of the Government's New Deal for Communities projects.

After working for Shandwick (the world's largest PR consultancy) Sue set up her own PR agency in Birmingham in 1997. This fast expanded to employ leading PRs, journalists and TV reporters.

Now writing and working from her base on the UK's beautiful coastline of South Devon, Sue continues to consult and train in PR and Marketing, as well as writing her next book on social media PR and her first novel. "I adore living by the sea, surrounded by green hills. It makes working creatively so much easier.

"I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow apart all the myths and secrets of the PR industry, and provide a clear concise explanation of how to tackle a public relations project, whether that be for a major organisation or a tiny home-based business.

"I really hope you enjoy PR Superstar, and I'd be delighted to hear your comments and feedback. Feel free to contact me through http://www.bigresults.co.uk

"I'm particularly interested to hear of your success when using the book and the format I recommend, so please do share these stories with me."

Product Description

About the Author

Sue Haswell has been in sales & marketing all her working life. She has consulted for major organisations including National Express' Central Trains, Cosmopolitan(TM) Lingerie, Jane Shilton, various housing associations, food and drinks brands, holiday parks and two national Government projects. After working for a subsidiary of Shandwick (the world's largest PR consultancy) Sue set up her business in Birmingham in 1997. This fast expanded to employ journalists and TV reporters, and is now based in Devon, UK. Self-confessed creativity-addict, Sue encourages thinking outside-the-box. "Marketing is about getting noticed - not following a crowd." Sue was born in Worcestershire, and now lives in Devon. "I adore living by the sea, surrounded by green hills. It makes working in the creative industries so much easier. "I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow open any myths and secrets, and give a clear concise way of going about tackling a public relations project, whether that be for a major organisation or a tiny home-based business."

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Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Sue Windley on 4 Sept. 2012
Format: Kindle Edition
If only other PR books were as straight forward as this one! I've come across lots of PR 'specialist' books in my time but rarely are they as easy to understand as this one. Sue tells you what PR is - and isn't - with lots of examples to show you what you're trying to achieve. As a pragmatist, I only want to know what I need to do and the likely outcome I am going to get and this book does exactly that. It's obvious the author really knows what she's talking about: to the point, in simple and straight forward language - the ideal book for busy people.
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3 of 3 people found the following review helpful By Alistair Gleave on 5 Sept. 2012
Format: Kindle Edition Verified Purchase
I run a consultancy business helping businesses get the best out of their Online Marketing. Therefore I know how important it is to keep up to date with all that is happening and how I can best benefit my clients.

This book is one of the few that I have found very useful and helpful in guiding and assisting my clients in the dynamic world of PR. It shows what to focus on, what makes a great story not just a good story. If you are a business owner who wants to get into the media and benefit from low-cost marketing, this book will help you focus on your edge and help put your business under the media spotlight....
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3 of 3 people found the following review helpful By A.E.Matthews on 12 Sept. 2012
Format: Kindle Edition
This is a very readable and useful book, clearly written by someone who knows the business of PR inside out. It is full of insider tips about how to approach and deal with the press and how to write in a way which gives your Press Release the best chance of being used. It has practical activities to help you work out what you want achieve through your PR and what you want to say about your business and then takes you step by step through the process of creating a great Press Release. An invaluable guide, especially for small business owners like myself who want to make the most of PR as a low-cost marketing tool.
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2 of 2 people found the following review helpful By Roo on 13 Sept. 2013
Format: Kindle Edition
I bought PR Superstar to gain a greater understanding of what goes into a
public relations campaign. It's certainly done that! PR Superstar has shown
me exactly how to write a press release, what it needs to contain (and what
it doesn't) and what to do with it next.

One comment I must make is that the book is very succinct and to-the-point.
There's no waffle in it at all, which, to be fair is a claim the book makes
right from the start. However I would have enjoyed perhaps a few more
details and a little more story-telling at certain points.

I found the book instructive, and directive. It showed me exactly what to
do, and will be invaluable in writing my first press release. As you can
imagine, I'm a newcomer to PR, but I've also shown it to a friend who is in
marketing who said they'll be buying a copy too. Good praise indeed.
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2 of 2 people found the following review helpful By A Peet on 10 Oct. 2012
Format: Kindle Edition
When Sue says this book is designed to be quick, hard hitting and straight to the point she is telling the truth...

Reading this book was a pleasure and I was learning lots of new things but my head didn't hurt, it was a pleasure I shall revisit again, more than once to refresh and remind myself.

I have a corporate background and have worked with many PR agencies and advertising/marketing agencies, and this isn't simply a book to sell services on the back of, this book is full of really good stuff, stuff that if you do, or don't have a corporate background you will be able to easily apply what PR Superstar suggests. I felt like I had gotten hold of a company's training manual or trade secrets and I have to say a little bit naughty reading it. I like it!! I like it a lot!!
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1 of 1 people found the following review helpful By James K. Myers on 15 April 2015
Format: Paperback Verified Purchase
I came to know about this gem of a book when I was recently introduced to the author, Sue Haswell, who kindly provided me with a review copy.
After a long and active business career I must be one of very many folks who think they know what PR is about but have never really gotten their hook into this essential element of business operations. Somehow we thought we understood it but the simple truth is that we don’t.
This book is exactly the medicine so many of us need to appreciate what skills are required to have a successful PR operation for our businesses. In fact it covers the whole gamut of how to build a successful public relations function into a business enterprise.
I looked at a few of the other reviews and I completely agree with every one of the positive comments I’ve read.

In fact, reader, I bought the book!

Jim Myers
Charity Publisher/Author/Consultant
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1 of 1 people found the following review helpful By Cathy Bramley on 1 Feb. 2013
Format: Kindle Edition
I've been in PR for over seventeen years and this is the first book I've come across to really make press release writing acessible to everyone. I defy anyone reading it not to come up with at least ten things they can write about for their business immediately!
The book is simple to follow, gives lots of practical advice and takes the reader through the process of writing a press release step-by-step.
My favourite section was the feedback from IT journalists. It demonstrates how important it is to tailor your press release to the target audience.
One of the reviews here criticises the author for grammar and punctuation. I didn't notice this at all so perhaps the reviewer read an early edition than I bought.
Who should read it? small business owners, graduates, marketing people who don't specialise in pr and PR people who need a fresh way of looking at their own work.
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