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PR Superstar: The ultimate toolkit for writing killer press releases: 1 [Paperback]

Susan Haswell
4.8 out of 5 stars  See all reviews (18 customer reviews)
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Book Description

12 Oct 2012
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.

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PR Superstar: The ultimate toolkit for writing killer press releases: 1 + Public Relations For Dummies + PR Power: Inside Secrets From the World of Spin (Virgin Business Guides)
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Product details

  • Paperback: 152 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2 edition (12 Oct 2012)
  • Language: English
  • ISBN-10: 1479364118
  • ISBN-13: 978-1479364114
  • Product Dimensions: 20.3 x 12.7 x 0.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 144,310 in Books (See Top 100 in Books)

More About the Author

Sue Haswell has been in sales & marketing all her working life. She has consulted for major organisations including National Express's Central Trains, Cosmopolitan (TM) Lingerie, Jane Shilton, housing associations, food and drinks brands, holiday parks and two of the Government's New Deal for Communities projects.

After working for a subsidiary of Shandwick (the world's largest PR consultancy) Sue set up her business in Birmingham in 1997. This fast expanded to employ journalists and TV reporters, and is now based in Devon. Self-confessed creativity-addict, Sue encourages thinking outside-the-box. "Marketing is about getting noticed - not following a crowd."

Sue was born in Worcestershire, and now lives in Devon. "I adore living by the sea, surrounded by green hills. It makes working in the creative industries so much easier.

"I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow open any myths and secrets, and give a clear concise way of going about tackling a public relations project, whether that be for a major organisation or a tiny home-based business."

Product Description

About the Author

Sue Haswell has been in sales & marketing all her working life. She has consulted for major organisations including National Express' Central Trains, Cosmopolitan(TM) Lingerie, Jane Shilton, various housing associations, food and drinks brands, holiday parks and two national Government projects. After working for a subsidiary of Shandwick (the world's largest PR consultancy) Sue set up her business in Birmingham in 1997. This fast expanded to employ journalists and TV reporters, and is now based in Devon, UK. Self-confessed creativity-addict, Sue encourages thinking outside-the-box. "Marketing is about getting noticed - not following a crowd." Sue was born in Worcestershire, and now lives in Devon. "I adore living by the sea, surrounded by green hills. It makes working in the creative industries so much easier. "I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow open any myths and secrets, and give a clear concise way of going about tackling a public relations project, whether that be for a major organisation or a tiny home-based business."

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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Kindle Edition
If only other PR books were as straight forward as this one! I've come across lots of PR 'specialist' books in my time but rarely are they as easy to understand as this one. Sue tells you what PR is - and isn't - with lots of examples to show you what you're trying to achieve. As a pragmatist, I only want to know what I need to do and the likely outcome I am going to get and this book does exactly that. It's obvious the author really knows what she's talking about: to the point, in simple and straight forward language - the ideal book for busy people.
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3 of 3 people found the following review helpful
Format:Kindle Edition
This is a very readable and useful book, clearly written by someone who knows the business of PR inside out. It is full of insider tips about how to approach and deal with the press and how to write in a way which gives your Press Release the best chance of being used. It has practical activities to help you work out what you want achieve through your PR and what you want to say about your business and then takes you step by step through the process of creating a great Press Release. An invaluable guide, especially for small business owners like myself who want to make the most of PR as a low-cost marketing tool.
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3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I run a consultancy business helping businesses get the best out of their Online Marketing. Therefore I know how important it is to keep up to date with all that is happening and how I can best benefit my clients.

This book is one of the few that I have found very useful and helpful in guiding and assisting my clients in the dynamic world of PR. It shows what to focus on, what makes a great story not just a good story. If you are a business owner who wants to get into the media and benefit from low-cost marketing, this book will help you focus on your edge and help put your business under the media spotlight....
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2 of 2 people found the following review helpful
5.0 out of 5 stars An excellent book. 13 Sep 2013
By Roo
Format:Kindle Edition
I bought PR Superstar to gain a greater understanding of what goes into a
public relations campaign. It's certainly done that! PR Superstar has shown
me exactly how to write a press release, what it needs to contain (and what
it doesn't) and what to do with it next.

One comment I must make is that the book is very succinct and to-the-point.
There's no waffle in it at all, which, to be fair is a claim the book makes
right from the start. However I would have enjoyed perhaps a few more
details and a little more story-telling at certain points.

I found the book instructive, and directive. It showed me exactly what to
do, and will be invaluable in writing my first press release. As you can
imagine, I'm a newcomer to PR, but I've also shown it to a friend who is in
marketing who said they'll be buying a copy too. Good praise indeed.
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2 of 2 people found the following review helpful
5.0 out of 5 stars PR Superstar 10 Oct 2012
By A Peet
Format:Kindle Edition
When Sue says this book is designed to be quick, hard hitting and straight to the point she is telling the truth...

Reading this book was a pleasure and I was learning lots of new things but my head didn't hurt, it was a pleasure I shall revisit again, more than once to refresh and remind myself.

I have a corporate background and have worked with many PR agencies and advertising/marketing agencies, and this isn't simply a book to sell services on the back of, this book is full of really good stuff, stuff that if you do, or don't have a corporate background you will be able to easily apply what PR Superstar suggests. I felt like I had gotten hold of a company's training manual or trade secrets and I have to say a little bit naughty reading it. I like it!! I like it a lot!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars No fluff, great stuff 14 May 2013
Format:Paperback|Verified Purchase
A superb, easy to read guide for both lay people and PR professionals. Practical advice on the things to think about when making a PR plan. Could be referred to again and again. Bought the Kindle version - absolute bargain. Thoroughly recommend.
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1 of 1 people found the following review helpful
5.0 out of 5 stars PR Superstar - Highly Recommended 13 May 2013
Format:Kindle Edition|Verified Purchase
This is an excellent book for any busy business person who needs to know what PR is (and is not) and how it can be used. Having introduced the subject the book explains clearly and concisely how to draft a press release and how to go about getting it used by the print media. There are many examples of actual press releases prepared by the author. The book is refreshingly honest and straightforward. A real bargain, I highly recommend it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars PR essential for any business 1 Feb 2013
Format:Kindle Edition
I've been in PR for over seventeen years and this is the first book I've come across to really make press release writing acessible to everyone. I defy anyone reading it not to come up with at least ten things they can write about for their business immediately!
The book is simple to follow, gives lots of practical advice and takes the reader through the process of writing a press release step-by-step.
My favourite section was the feedback from IT journalists. It demonstrates how important it is to tailor your press release to the target audience.
One of the reviews here criticises the author for grammar and punctuation. I didn't notice this at all so perhaps the reviewer read an early edition than I bought.
Who should read it? small business owners, graduates, marketing people who don't specialise in pr and PR people who need a fresh way of looking at their own work.
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Most Recent Customer Reviews
5.0 out of 5 stars All you need
This is a brilliant quick book with I guess all you need to know about OR. Straight to the point. Great.
Published 4 months ago by MR ANDREW WILLCOX
5.0 out of 5 stars A no-nonsense, good humoured fast track guide
Sue knows her stuff and she tells it like it is. The book is packed with practical and professional advice and information that will help you to focus your PR efforts and get... Read more
Published 5 months ago by Heather
5.0 out of 5 stars To The Point, Easy To Read and Clear
PR is not a subject that I had any understanding of - In fact I found it rather scary!
Then I came across this gem of a book and it started to make sense, be logical and... Read more
Published 5 months ago by Sunlight and Shadows
5.0 out of 5 stars Simple enough to understand for a beginner like me
I'm pretty new to this stuff so I wanted something without too much technical jargon and waffle. Susan does a great job of explaining what you should and shouldn't do in a concise... Read more
Published 7 months ago by Blue Moon Bex
5.0 out of 5 stars Pr superstar
Brilliant. Real nuts and bolts approach. Perfect for pr novices or even people coming into it from other parts of the publishing or marketing industries
Published 17 months ago by A.S. Bond
5.0 out of 5 stars PR essential for every business
I've been in PR for over seventeen years and this is the first book I've come across to really make press release writing acessible to everyone. Read more
Published 19 months ago by Cathy Bramley
2.0 out of 5 stars Sadly, a big disappointment
Firstly, let me say that I don't know Susan Haswell, I'm not a direct competitor with her and I'm sure she's a lovely person. Read more
Published 22 months ago by Amazon Customer
5.0 out of 5 stars PR Superstar
When Sue says this book is designed to be quick, hard hitting and straight to the point she is telling the truth... Read more
Published 23 months ago by A Peet
5.0 out of 5 stars Very useful and helpful, you can be a PR Superstar!!
I run a consultancy business helping businesses get the best out of their Online Marketing. Therefore I know how important it is to keep up to date with all that is happening and... Read more
Published 23 months ago by Alistair Gleave
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