PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.
Sue Haswell has been in sales & marketing all her working life. She has consulted for major organisations including National Express's Central Trains, Cosmopolitan (TM) Lingerie, Jane Shilton, housing associations, food and drinks brands, holiday parks and two of the Government's New Deal for Communities projects.
After working for a subsidiary of Shandwick (the world's largest PR consultancy) Sue set up her business in Birmingham in 1997. This fast expanded to employ journalists and TV reporters, and is now based in Devon. Self-confessed creativity-addict, Sue encourages thinking outside-the-box. "Marketing is about getting noticed - not following a crowd."
Sue was born in Worcestershire, and now lives in Devon. "I adore living by the sea, surrounded by green hills. It makes working in the creative industries so much easier.
"I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow open any myths and secrets, and give a clear concise way of going about tackling a public relations project, whether that be for a major organisation or a tiny home-based business."