PR Power
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Review
'If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff.' Independent
--This text refers to an out of print or unavailable edition of this title.
Book Description
Wheather your starting out or have been running your own business for years,it's never too late to start harnessing the incredible power of public relations. .practical hints and tips plus toolkit exercises .advice from leading names in the world of PR .case studiesfrom real business .advice on how to get the most from your PR consultancy or in-house team .what to do if your running the PR yourself
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.
It is full of tips and techniques and it de-mystifies what the PR agency does.
I like the way she writes and I like the lack of nonsense theory.
This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.
I know of no other business book that gives you what you want so succinctly
7 of 7 people found the following review helpful
Format:Paperback
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.
The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.
It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.
It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.
Thank you
Ms. Mangla Sachdev
Publicity Workshop
6 of 6 people found the following review helpful
Format:Paperback
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.
Most Recent Customer Reviews
A must have for all businesses
A book which should be read again and again. It is certainly a reference book for every business. Marketing without PR is incomplete. Very easy to follow through out. Read more
Published 7 months ago by inchrist
A good handle on an enormously complex topic
PR is a huge industry which is split into many segments and professions under one large PR shaped blanket. Read more
Published on 14 Nov 2007 by Mrs. K. A. Wheatley
The definitive book on this hot topic.
The first action book on PR. Packed full of practical advice, this book proves that you don't have to be in big business to be able to leverage the mystical art of... Read more
Published on 29 May 2002 by chris.bullick@virgin.net
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