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PR Power: Inside Secrets From the World of Spin (Virgin Business Guides)
 
 

PR Power: Inside Secrets From the World of Spin (Virgin Business Guides) [Kindle Edition]

Amanda Barry-Hirst
4.8 out of 5 stars  See all reviews (6 customer reviews)

Print List Price: £10.99
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Product Description

Review

'If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff.' -- (Independent)

Book Description

Wheather your starting out or have been running your own business for years,it's never too late to start harnessing the incredible power of public relations. .practical hints and tips plus toolkit exercises .advice from leading names in the world of PR .case studiesfrom real business .advice on how to get the most from your PR consultancy or in-house team .what to do if your running the PR yourself

Product details

  • Format: Kindle Edition
  • File Size: 615 KB
  • Print Length: 240 pages
  • Publisher: Virgin Digital; New Ed edition (31 Jan 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006K26B5K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #293,872 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Power to You, Too 18 July 2002
Format:Paperback
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.
It is full of tips and techniques and it de-mystifies what the PR agency does.
I like the way she writes and I like the lack of nonsense theory.
This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.
I know of no other business book that gives you what you want so succinctly
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7 of 7 people found the following review helpful
5.0 out of 5 stars Excellent resource 27 Sep 2003
Format:Paperback
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.
The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.
It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.
It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.
Thank you
Ms. Mangla Sachdev
Publicity Workshop
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6 of 6 people found the following review helpful
Format:Paperback
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.
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