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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media [Kindle Edition]

Trevor Morris , Simon Goldsworthy
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description


'At last a book on PR that doesn't see it on the one hand as the work of Satan or on the other a branch of moral philosophy. It is hard hitting, honest and stimulating.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR advisor to Prime Minister Thatcher

'A clear, honest guide to all the nuts and bolts and some of the screw-ups of the industry that is subverting our news.' -Nick Davies, award-winning journalist and author of Flat Earth News

'Energetic, sophisticated, witty and deadly serious: this important book dissects the role of PR in a novel and challenging way.' - Jean Seaton, Professor of Media History, the University of Westminster

'Every profession should have a book like this, a mirror crafted by experience and research, and one that shows a reflection that is provocative, insightful and fun.' - Gary Davies,
Professor of Corporate Reputation, Manchester Business School

'Too many books by PR people and PR academics are self-congratulatory or even dishonest. They describe what they would like PR to be, not how it is. Morris and Goldsworthy's lively and controversial account changes this. It offers an indispensable insiders' view of a burgeoning industry which looks set to play a crucial role in shaping the twenty-first century.' - Sheldon Rampton,
co-author of Toxic Sludge is Good for You! and Research Director, Center for Media& Democracy, publishers of

'A very readable summary of an oft-maligned, but ultimately fascinating, profession - and one that is ever more influential. Morris and Goldsworthy tackle many of the stereotypes and professional challenges that all of us in the media face, on a daily basis.' - Danny Rogers, 
PR Week
'This book is essential reading for anyone concerned about the media they use. The authors have inside knowledge, experience and scholarship to explore this rapidly growing industry.' - Business Executive

Product Description

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Product details

  • Format: Kindle Edition
  • File Size: 475 KB
  • Print Length: 219 pages
  • Page Numbers Source ISBN: 0230205844
  • Publisher: Palgrave Macmillan (6 Oct 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B001U5VJYU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #718,243 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Trevor Morris is Visiting Professor in Public Relations at the University of Westminster,a Fellow of the PRCA and a non-executive chairman of several PR consultancies .He was formerly the CEO of Chime Public Relations, the UK's largest PR group.

In 2013 he was awarded the PRCA 'Mark Mellor' Award for Outstanding Contribution to the PR Industry

In over thirty years in the PR industry he has successfully built and sold a major PR consultancy with margins of 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations, been one of the three experts that reviewed communications capability at the Cabinet Office and Number 10 Downing Street and written and lectured extensively.

He is the co-author of four books:'PR Today: The Authoritative Guide to Public Relations', 'PR- a Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media', 'Public Relations for Asia' and 'Public Relations for New Europe', all published by Palgrave Macmillan.

Former colleagues range from Lord Tim Bell and David Hill (Tony Blair's Director of Communications) through to Rosie Boycott (journalist and broadcaster) and Sophie Rhys-Jones (The Countess of Wessex).


Customer Reviews

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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars A Ground-Breaking PR Book 9 Nov 2008
This is a ground-breaking book from two exceptionally authoritative writers. It gives readers a warts-and-all picture of public relations, combining both a professional insider's knowledge with a wider academic perspective. For me, its best - and most unusual - aspect, for a PR book, is that it does exactly what it says on the tin (well, on the jacket). Without hype or over-claiming it is, as it claims "essential reading for journalists, students, PR practitioners, and anyone concerned about the media they consume...(it)explores this rapidly growing industry and reaches new and challenging conclusions". Great stuff!
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  5 reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars An amoral observation of a mostly immoral industry 30 Jan 2013
By Conflicted Consumer - Published on
Format:Hardcover|Verified Purchase
Morris is an honest observer -- I'll give him that. But before this can be used in a class, a little bit of analysis and a hint at ethics is necessary. Morris lays out the mechanics of dishonest intentionally misleading and ethically bankrupt PR tactics, but never quite calls them out as such. In the right context the book is good hard evidence of an ethically challenged industry and its practices. In that respect it is useful. But many students and PR faculty won't apply an ethical compass to the readings and instead use it as it's written, as a guide to effective practice. An analogy would be a book on the holocaust praising the efficiency of Zyclon B.
3.0 out of 5 stars The book is interesting and intelligently designed 24 Jan 2012
By Boyan Durankev - Published on
Format:Hardcover|Verified Purchase
The book is interesting and intelligently designed. Market manipulation is "tradition" for developed countries. The more developed an economy is, the more developed is fraud, corruption, white collar crime and others. The book is a good illustration of what is happening in mainstream marketing communications.
5.0 out of 5 stars Great! 11 Mar 2011
By Emil - Published on
Format:Hardcover|Verified Purchase
This book was required reading for my PR class in college. It was an eye opener into the PR field and the various ways that companies and individuals reach out to the public for support, sympathy, empathy, and of course, their money.
5.0 out of 5 stars Worth reading and taking notes 16 Feb 2009
By Marion E. Gold - Published on
I actually wish this book weren't so good, because its message is truthful and sad. Public relations is an important part of our economy and society. It lets us know about new and important products and ideas. It informs us about happenings around the world that may not get enough play in the newspapers or on television news. But PR is often misused, and it takes a wise individual to tell the difference between the "hype" and the truth. For example, is the article you just read about a charity truthful - or is it a veil for a political agenda? Is the product success noted in a magazine article true - or is the person quoted a paid consultant? These are important questions for consumers to evaluate before they run out and buy a product, vote for a politician or send money to a charity. And it is certainly an important read for anyone thinking of entering the field of public relations. And, by the way - if you don't believe that truth and public relations can go hand-in-hand - please enter another field! (Reviewed by the author of Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command)
0 of 1 people found the following review helpful
4.0 out of 5 stars Excellent perspective on the current PR environment 3 July 2009
By Erica Ashley - Published on
I was lucky enough to learn from Mr. Morris during my Master's program in London. His insight and knowledge in consumer Public Relations is of the highest value. I highly recommend this book for students like myself, as well as PR professionals.
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