- Paperback: 256 pages
- Publisher: Kogan Page (1 Nov 2000)
- Language English
- ISBN-10: 0749434341
- ISBN-13: 978-0749434342
- Product Dimensions: 23 x 16 x 1 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
1,569,174 in Books (See Top 100 in Books)
- #92 in Books > Computers & Internet > New to Computing > World Wide Web & E-mail > Web Guides
- See Complete Table of Contents
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More About the Author
Product Description
Start your own business
“There are a few pearls of wisdom that you wouldn’t necessarily find elsewhere”
e-volve
“A useful introduction to the strange new world of e-PR.”
Inside This Book
(Learn More)
First Sentence
Although most people in the world of business now accept the significance of the Internet, many still do not understand its terms. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Although most people in the world of business now accept the significance of the Internet, many still do not understand its terms. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
2.0 out of 5 stars
Seen it all before,
By A Customer
This review is from: E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet: The Essential Guide to Online Business Communications (Paperback)
Haig's effort is little more than a whittled-down version of Holtz's text - two years on. One would have thought Haig might have expanded on the strategies behind 'e-PR', but he offers little more than a lacklustre review of what has passed before. This book appears to be an attempt to cash in on the internet's relevance to PR, and offers little more than a read of PR Week and a chat with the average eleven year-old would reveal.I've possibly been too kind rating it as two stars, buy Holtz instead - despite it's age it is more useful. This advice applies to both PR students and practitioners.
3 of 3 people found the following review helpful:
1.0 out of 5 stars
Don't be fooled...,
By A Customer
This review is from: E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet: The Essential Guide to Online Business Communications (Paperback)
Don't be fooled into buying this book if you are seeking a book that will help you manage your company's PR on the internet. The book features sections on 'Narrowing a search using Yahoo!' and 'Emoticons', and unfortunately not much else. If you are up on search engines and emoticons already, this book will offer you nothing ;-).
4.0 out of 5 stars
A broader view of PR,
By A Customer
This review is from: E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet: The Essential Guide to Online Business Communications (Paperback)
I bought this book after reading reviews in the Guardian and Marketing Week and was not disappointed. The sections on 'snooze news' and 'e-PR in the real world' have proved particularly useful. But this book is not for everyone. Don't buy this book if your view of Internet PR starts and ends with e-mailing press releases or setting up a press area on your site.
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