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PR for Authors: How to use public relations, press releases, and social media to sell more books

PR for Authors: How to use public relations, press releases, and social media to sell more books [Kindle Edition]

Michelle Campbell-Scott , Nancy Hendrickson

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Product Description

Product Description

Why This Book Could Really Help YOUR Book Sales

Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult.

PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand.

How PR Can Help You

You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service.

Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book!

It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too.

Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be.

This book will show you:
* What PR is - and what it isn't.
* How to find great lists of reporters using a little-known method.
* How to find the 'story' or hook in your book to turn it into a great press release.
* The best free press release distribution services.
* The PR possibilities of your website.
* How to set up a 'press room' on your website.
* The PR possibilities of social media.
* What to do next time you publish a book, for maximum PR exposure.
and lots more.

PR for Authors comes with free membership of a 'secret' Facebook group. In the group, the authors of the book are available to chat and discuss book marketing opportunities, what's currently working, and what isn't worth bothering with. You will also have access to free training webinars which cover all aspects of publishing and promotion - and you'll get the chance to have the authors take a look at your press releases to see if you're on the right track.

Product details

  • Format: Kindle Edition
  • File Size: 913 KB
  • Print Length: 144 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Green Pony Press, Inc. (30 Mar 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #348,000 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars great advice for authors 23 April 2014
By amazon customer - Published on
Format:Kindle Edition|Verified Purchase
This book contains great advice for authors on how to manage PR successfully. It shows you step by step how to manage your marketing plan through effective PR that includes more than just press releases like the author explains. It is well organized and a very valuable reference resource for authors and aspiring authors alike. I love the PR checklist the author included this way you know exactly what steps to follow. Excellent book for authors.
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