If you're wondering if this bag is worth buying, I an assure you that it is, its simply fabulous. I asked my 3 year old soon to attend nursery daughter if she liked hearts or horses, she went with the horses, so I ordered this with her unusual name printed at the bottom. I think I was more excited than she was when it arrived. This will be used for her PE kit and extra change of clothes for nursery. The reason I needed it to be personalized is because even unusual names aren't uncommon and I didn't want her bag being left at school because someone else had taken it, or she couldn't find it. The only, thing I'd want to change, is more of a selection of colours of the bags background (currently white). The company makes solid colours too but they don't have the look of these customized and pretty bags. I'd buy more if they had them in various colours. My girl needs a swim and ballet bag, I'd find them to be very useful if there was more of a colour selection helping me to identify them more easily on a busy and hectic day. Must add that the customer service is exceptional and very responsive. Delivery and packaging were fast and neat. I will definitely buy more of their stuff. Thank you!!