The world famous Police Eyewear collection was given birth to in 1983 by Italian manufacturer DeRigo Vision. Police is safe to say that this is an all-round lifestyle brand. Now, having enjoyed continuous growth on the Italian market and considerable success on leading European markets, Police has decided to trust to the taste and personality of its most loyal customers, and to rely on their ability to stand out as fashion lovers, and not as fashion victims, through their personal and unigue lifestyle. It's also farewell to stereotypes, and conformity with other eyewear brands. Police has decided to take a road less travelled, based on the idea of "cool hunting", i.e. identifying "street" personalities rendered "younique" by their striking qualities, passions and occupations, and by extremely sens of style. In the past 10 years, icons such as Bruce Willis, George Clooney, David Beckham, and Antonio Banderas have all endorsed the line.
