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Product Description
Product Description
CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the U.S., Canada, and the U.K.
What is it? Lightning Source, the printer and distributor at the heart of the "print on demand" industry. For the work those companies can't handle themselves, it's Lightning they most often depend on.
So, why pay a middleman? In this follow-up to his groundbreaking book "Aiming at Amazon," Aaron Shepard explores how to double your profit by working directly with Lightning. If you're serious about making money with POD publishing, this book can show you the way.
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Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous picture books from publishers both large and small. He lives in Friday Harbor, Washington, in the San Juan Islands, with his wife and fellow author, Anne L. Watson.
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"Aaron Shepard is the undisputed expert at earning profit from POD. Here are the step-by-step instructions for setting up your own publishing operation and optimizing the financial benefits. Following his steps, you will earn two or three times as much per book." -- Bruce Batchelor, author, "Book Marketing DeMystified," and founder and former CEO, Trafford Publishing
"A graduate course and definitive guide for advanced POD publishing." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"
"A tremendous amount of information that will benefit an author who self publishes not only through Lightning Source but by any other method." -- Kevin Sivils, author, "Self-Publishing with Amazon's CreateSpace"
"Remarkably thorough and readable." -- Jonathan LeBlanc Roberts, Breton Bay Publishing
"Invaluable advice for any small press or independent publishing firm, and an absolute must in today's recessionary market." -- Max Scratchmann, Poison Pixie Publishing
"Could not be more timely or helpful. What a wealth of information . . . and not just what to do, but HOW." -- Malcolm Dell, Elbow Grease Publishing
"Aaron Shepard is exceptional in his ability to keep up with the ever-changing minutiae of the world of self publishing via POD. I wouldn't want to publish without this book within reach." -- John Culleton, Wexford Press
"Don't go into publishing without it." -- Grace Bridges, Splashdown Books
"Another gold mine of information from Aaron Shepard. Absolutely required reading for any self publisher." -- Christy Pinheiro, author, "The Step-By-Step Guide to Self-Publishing for Profit!"
"Lots of valuable, easy-to-understand information. I will recommend this highly to my self-publishing clients as a reference for their many questions. Even after more than a decade in the business, I learned a few things from this book." -- Jamie Saloff, Saloff Enterprises
"Indispensible if you are considering printing your book POD. Covers every aspect of the process in depth." -- Norma Lehmeier Hartie, Lingham Press
"After Aaron's 'Aiming at Amazon' and 'Perfect Pages,' his new book completes the tool belt allowing small press entrepreneurs to succeed. Learn the elements essential to flourishing as a publisher-and not just any kind-a profitable one!"-T.D. Hollowell, Undiscovered Press
"I wish I had read a book like this before I started publishing." -- Brandon Simpson, Small Town Press
From the Publisher
CONTENTS
About This Book
[Review the Rules]
1 ~ LEARNING ABOUT LIGHTNING
Get the Facts
[Lightning Source Partners]
Get the Connection
Get the Advantage
Get Access
[The Espresso Book Machine]
2 ~ BECOMING A PUBLISHER
Adopt a Name
Obtain ISBNs
Set Up for Business
[Real Self Publishing?]
Plug Into Lightning
Request Listings
Access Wholesalers
Stake Your Claims
[About Google Books]
3 ~ WORKING WITH LIGHTNING
Understand the Model
[Setting Up Sales]
Consider Capabilities
[How to Spell Lightning]
Use the Site
Work with Reps
[The Ingram Companies]
4 ~ DEALING WITH DATA
Gather Your Info
Assign Your ISBN
Set the Year
Guide Booksellers
Assist Librarians
[LC Subject Headings]
Reveal Your Content
Create Your Images
5 ~ GOING TO MARKET
Choose a Pub Date
Set a Discount
Set a Price
[Aaron's POD Price Chart]
Refuse Returns
6 ~ PREPARING YOUR FILES
Prepare Your Pages
[A Better Reprint]
Prepare Your Cover
[Ink Limits and Images]
Cope with Color
7 ~ LAUNCHING YOUR BOOK
Upload to Lightning
[Avoiding a Proof]
Submit Your Listings
Check In on Wholesalers
Check In on Amazon
[Prelisting on Amazon]
Check Other Booksellers
[Moving to Lightning]
8 ~ SPREADING THE WORD
Show Up Online
Get Reviews
[Taking It Easy]
9 ~ LOOKING AT LEGALITIES
Consider Copyright
Make a Deposit
[Why This Book Has No Checklist]
10 ~ MINDING YOUR BUSINESS
Watch Your Sales
[Sales Trivia]
Handle Other Sellers
Sell Foreign Rights
11 ~ FACING THE FUTURE
Consider Revision
Consider Price Changes
[Adding Distribution Options]
Consider Double Sourcing
Turn Down Buyouts
Publish More Books
[Aging on Amazon]
APPENDIX
Where to Get Help
iPage Publisher Accounts
Working with BowkerLink
Learning About TextStream
The Stigma of POD
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Customer Reviews
I read the majority of the book in two days, though I skipped a couple of sections (notably, the more technical discussions on file creation, which I will refer to when I need this information). The book is easy to read, makes the learning process simple, and provides a wealth of valuable information, tips and useful guidance concerning what to do and, more importantly, what not to do.
Much to my delight, the book makes the not-so-simple process of LS seem less daunting. Shepard successfully breaks down each of the LS steps and highlights what should and shouldn't be done during each phase. Essentially, the book not only acts as an in-depth guide to publishing with LS, but also acts as a step-by-step guide, which can be referred to when progressing through each of the LS stages. Shepard also makes you stop and think and reconsider decisions you had previously made, such as the mark-up on your book and the discount offered to wholesalers, etc. Such discussions and the rationale provided for the choices he recommends will make me reconsider what I had previously believed were set-in-stone details.
I must note here, however, that my one disappointment with the book (which might actually be down to my own ignorance), is that Shepard makes reference to being able to acquire Acrobat Pro at a lower price, which he says will be covered later on in the book. However, I could not find this information. I will, of course, stand corrected if it is in the section of the book I neglected to read but, as I made sure I read each of the indexed references to Acrobat Pro, I fail to see how I could have missed it...
Nevertheless, I would most definitely recommend this book to anyone who is seeking to profit from PoD, although this book is specifically aimed at those publishers seeking to do so from Lightning Source in particular.
I must also add here that one of my concerns with using LS was whether people would be able to find my book. However, considering the fact that one search revealed this book which is a) published by LS, and b) very new (only 6 weeks old at my time of purchase), I have now been able to put this concern to rest. Quite clearly, LS works, and I thank Shepard for illustrating that with this fantastic book.
As the old saying goes (but to reverse it?), we should not judge a book by its cover and this book should not be judged by its cover - but by its great content, which is laid out really well, easily read and is full of information - sometimes too much, especially in relation to distribution and who is who and who they work with and the sister company is etc. but surely it better to have too much than too little? The percentage discount was very informative and eye-opening.
Whilst i initially felt the book was a pound or two over priced for the number of pages (when i bought it via Amazon), it is surely worth it because of the excellent contents. I have also followed the authors blog for some time and knew that he knew his stuff! The index was also handy, though on two or three occasion the author mentions something's and then goes on -I'll cover that later, but does not give a page number for it - but you have the index, but to add a page number would have been helpful. : )
The author puts a few witty comments which go down really well, and which i appreciated. The section on copyright and foreign rights were very informative and the author is very honest in his own dealings and stories, as well as observation from others within the writing / publishing industry.
If you want to publish a book by the Print on Demand POD route then this is the book for you. It is a great investment, and even if you have already published a book or two, i am sure you'll find new information and much practical insights wisdom and helps.
Very helpful book on self publishing POD and one which you SHOULD buy and apply!
For UK readers 'cheque' is spelt 'check' within this book - the American way.
Legalities are given some thought along with the marketing aspect.
A full-rounded insight in what you need to know.
The only problem I found was the conflicting guidance of UK v US in some cases.
This is soon overcome by deciding which conventions you are to follow.
Rosalie Marsh
Chasing Rainbows: with Just Us Two
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