Anyone who watched the TV series will find much of it reproduced here. Sections of dialogue are lifted from the programmes and reproduced verbatim. This isn't a bad thing, as the banter between Oz and James made for a really enjoyable programme, and it does mean that the book is consistent with the filmed version.
Snippets of drink-related trivia are threaded throughout the book- did you know that Irish whiskey was far more popular than Scotch whisky in 19th C. Britain? A fact I'm pretty sure that I've never read anywhere else. The book reminded me of a children's annual with extensive use of graphics and some arty shots at odd angles, possibly just used as filler when the interesting facts ran out.A three-quarter size Cornish pasty was one inclusion that struck me as rather odd.
For those who like fewer pictures and more in the way of good writing, Ian Marchant's The Longest Crawl in which he tours the pubs of the British Isles would be an equally valuable choice.