Take Off in Japanese is a combination book-CD/MP3 course that seems clearly focused on basic speaking and listening. The topics start right away with greetings and comments on the weather (which sounds trite, but is in fact a useful and common conversation starter in Japanese). We are introduced to a few characters who will be our companions throughout. Within minutes we're at the coffeeshop, learning how to say "I'll have a [coffee/tea/whatever], please" and all the little set phrases that go along with that ("Here you are," "Excuse me...," "Really?" etc.) Next we go to a local bar, and then we learn to tell time, and armed with that information, we ask for opening and closing times for the gym, the pool, the restaurant, and so on. Money and shopping come next... then asking and understanding directions, getting around, and so forth.
The teaching style is quite interactive for a book/audio combo. The narrator (with a plummy British accent) frames the lesson, we listen to a dialog, and she asks a question or two: What time of day is it? What did they buy? Then a few new phrases are explained, and bits of the dialog are repeated. We may be directed back to the book to do an exercise--but not your typical textbook exercise. These are teeny-tiny exercises... for instance, you might be given a list of four events from the dialog and asked to put them in the order they happened. Or you might be asked to answer a few true/false questions about what you heard, or to use the phrases to describe something you own. There's lots of back-and-forth between the book and the audio, which means that it can't really be done while driving. However, the activities are so bite-sized that you can pick it up and do a bit whenever you have a spare minute or two, and if you take the train or bus to work, you're definitely going to like it. The course comes with a code to use to download MP3 files for your iPod or other player. Each one runs just a few minutes long.
Oxford Press have obviously tried hard to avoid "textbooky" dialogue. In that little bar in lesson 1, for example, the gruff but friendly owner is nonplussed when a stranger comes in and hesitantly orders first a cola, then a juice. "Juusu?!! Juusu desu ka?" ("Juice?!! You want juice??") The unfortunate stranger finally figures out that a beer is what he wants, and the owner bustles off to fetch it while the two female regulars, one feels certain, nod in approval. Later on, Iito-san (the bar owner) hosts a picnic, where everyone drinks too much and falls asleep. The day after the picnic, one of the ladies wrecks her bicycle. And so on. It's a pleasant change from "The boy is running, the boy is eating, the dog is running."
On the down side, the new vocabulary and grammar points go by pretty quickly. There's little repetition built in, which sounds like a plus but really means that you have to either be a quick study, or repeat the lessons yourself until you've got it. Pimsleur, by contrast, has you repeating the same phrases over and over, building in new material lesson by lesson but returning to the basics again and again. You'll find the TOIJ dialog much less boring, but harder (I think) to remember.
There is very little kanji or kana--almost the entire book is in romaji (Japanese syllables spelled out in Roman characters). This will make it anathema to many students, but for the focus of this package, which again is clearly speaking and listening, I don't see that as a fatal flaw. A half-hearted effort has been made to include a few katakana (for foreign loanwords like koohii, coffee, and sooda, soda) and enough kanji to get you to the proper toilet, but that's about it. You definitely won't learn to read any Japanese from TOIJ, and for a visitor or traveller, that may be okay--not everyone plans to be literate for a visit to a foreign country. If literacy is your goal, a program like Rosetta Stone Version 3: Japanese Level 1, 2 & 3 would be more in order... but you'll spend a bundle compared to TOIJ, and even RS will not get you far in real-life reading.
For such a small package, however, TOIJ has packed in a lot of grammar points. Here's an overview:
1. Desu (am/is/are), questions, polite requests, forms of thank you
2. Numbers, telling time, wa, ja arimasen (isn't/aren't)
3. More numbers, counters, no, arimasu (there is/are), polite shop language
4. Arimasu/imasu for location, ko/so/aso, ga
5. More counters, particles of direction and transport, particles of time
6. O , days of the week, verbs with shimasu, adverbs of frequency, -i adjectives
7. Do, verb forms for invitation, verb forms for suggestions
8. Past tense verbs, dates, giving reasons, saying your age, toki (the time when...)
9. Family members, ni (indirect obj), -na adjectives, colors (oops, that's colours!)
10. Asking for translation, more counters, past tense of adjectives
11. -te imasu (is ...ing), negative questions, verbs for clothing
12. Comparisons, making requests, superlatives
13. Plain verb forms, I think ..., phrases of frequency, I can..., giving advice
14. Plain verbs past tense, Have you ever..., joining sentences, verbs of giving and receiving
When I first opened the (small) package, I thought it was a lightweight product, but clearly, completing this course will give you an adequate grasp of the language for a beginner. I'm not sure that there's enough review and repetition built in to ensure that you retain what you've learned, but there's surely a lot of content for the money.