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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business [Paperback]

Stephanie Chandler
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

1 Feb 2012
Are you ready to Own Your Niche? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren't the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. You will learn how to: --Identify and connect with your target audience --Turn up the traffic generation on your website --Build an effective blog --Get results with social media-in less than an hour per day --Distribute content that demonstrates your authority in your field --Create email marketing campaigns that build loyalty --Handle your own PR and get media to come to you --Add online revenue streams to your business --Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie decided early on to avoid internet marketing tactics that didn't pass her internal "gut test" and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via www.StephanieChandler.com, www.BusinessInfoGuide.com, www.AuthorityPublishing.com, or @bizauthor on Twitter.


Product details

  • Paperback: 252 pages
  • Publisher: Authority Publishing (1 Feb 2012)
  • Language: English
  • ISBN-10: 1935953281
  • ISBN-13: 978-1935953289
  • Product Dimensions: 22.9 x 15.2 x 1.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 848,990 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful
5.0 out of 5 stars Thus Spake Zarathustra 26 Nov 2012
Format:Kindle Edition
Some of the younger chaps at the West Penge Conservative Culb were recently discussing the influence of this German philosopher chappy Niche on current party policy. Feeling somewhat out of my depth amidst talk of the Apollonian and Dionysian dichotomy, I decided to invest in this volume in the hope that it would allow me to hold my own in any future debate. Alas, there was very little about his views on the death of God and the übermensch. I was, however, amazed that a fellow who died in 1900 could have foreseen so much about the power of the internet and viral marketing techniques. He must have been some sort of superman.
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By R. Tubb
Format:Paperback
This book is a very easy read, containing useful ideas that you can implement yourself to increase your on-line presence and, as the book title says, own your own niche.

Each chapter has a wealth of ideas and supporting resources (including hyperlinks and further reading) and every chapter concludes with a short interview with a successful business owner who gives examples of how they have grown their own business using some of the tactics described in the book.

I read the Kindle edition of this book and after each chapter found myself making notes for further research and action on my part. I'm positive I'll be referring back to this book a number of times as I begin to own my own niche! :-)
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5.0 out of 5 stars Full of useful resources 14 May 2012
Format:Paperback|Amazon Verified Purchase
This book is full of useful and highly relevant resources that captures the essence of what is required to significantly raise your profile and dominate your niche. I found it really easy to read and felt inspired by Stephanie as she has clearly followed her own advice.
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