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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business [Paperback]

Stephanie Chandler
4.5 out of 5 stars  See all reviews (4 customer reviews)
Price: 12.31 & FREE Delivery in the UK. Details
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Book Description

1 Feb 2012
Are you ready to Own Your Niche? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren't the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. You will learn how to: --Identify and connect with your target audience --Turn up the traffic generation on your website --Build an effective blog --Get results with social media-in less than an hour per day --Distribute content that demonstrates your authority in your field --Create email marketing campaigns that build loyalty --Handle your own PR and get media to come to you --Add online revenue streams to your business --Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie decided early on to avoid internet marketing tactics that didn't pass her internal "gut test" and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via www.StephanieChandler.com, www.BusinessInfoGuide.com, www.AuthorityPublishing.com, or @bizauthor on Twitter.

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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business + Niche: The missing middle and why business needs to specialise to survive
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Product details

  • Paperback: 252 pages
  • Publisher: Authority Publishing (1 Feb 2012)
  • Language: English
  • ISBN-10: 1935953281
  • ISBN-13: 978-1935953289
  • Product Dimensions: 1.3 x 15 x 22.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 985,236 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars Good for beginners, too high level for experts 18 May 2014
By Culture Enthusiast TOP 1000 REVIEWER
Format:Paperback
This is an OK book if you are starting out as an entrepreneur and want to learn some basic tactics on how to become an expert in your niche. Nothing groundbreaking though.
The style of the author is very down to earth, it gives some useful tips if you have never tackled this topic before. If you are looking for more advanced strategies and tactics this is not the right book for you.
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1 of 1 people found the following review helpful
By R. Tubb
Format:Paperback
This book is a very easy read, containing useful ideas that you can implement yourself to increase your on-line presence and, as the book title says, own your own niche.

Each chapter has a wealth of ideas and supporting resources (including hyperlinks and further reading) and every chapter concludes with a short interview with a successful business owner who gives examples of how they have grown their own business using some of the tactics described in the book.

I read the Kindle edition of this book and after each chapter found myself making notes for further research and action on my part. I'm positive I'll be referring back to this book a number of times as I begin to own my own niche! :-)
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5.0 out of 5 stars Full of useful resources 14 May 2012
Format:Paperback|Verified Purchase
This book is full of useful and highly relevant resources that captures the essence of what is required to significantly raise your profile and dominate your niche. I found it really easy to read and felt inspired by Stephanie as she has clearly followed her own advice.
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4 of 6 people found the following review helpful
5.0 out of 5 stars Thus Spake Zarathustra 26 Nov 2012
Format:Kindle Edition
Some of the younger chaps at the West Penge Conservative Culb were recently discussing the influence of this German philosopher chappy Niche on current party policy. Feeling somewhat out of my depth amidst talk of the Apollonian and Dionysian dichotomy, I decided to invest in this volume in the hope that it would allow me to hold my own in any future debate. Alas, there was very little about his views on the death of God and the übermensch. I was, however, amazed that a fellow who died in 1900 could have foreseen so much about the power of the internet and viral marketing techniques. He must have been some sort of superman.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  51 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Hype Free Solid Content 3 Feb 2012
By John S. Rizzo - Published on Amazon.com
Format:Paperback
Own Your Niche is jam packed with the right type of marketing strategies! Experts who are new to online marketing and professionals who are a bit more experienced on the web but are looking for fresh ideas to infuse into their strategies-will get great value out of the book. Many self-proclaimed gurus charge thousands for the types of tips and resources Stephanie and the Entrepreneurs shes interviews throughout book share with the reader. Instead of having to sit on long webinars or attend conferences for days on end to get this info, you can pick up the book and get right into implementation mode.
6 of 6 people found the following review helpful
5.0 out of 5 stars Learn how to build your reputation 30 Jan 2012
By Meta S. Brown - Published on Amazon.com
Format:Paperback
Are you invisible? Does it seem that nobody knows about you and what you do? Do you envy the go-to people in your field? Read this book and you will learn ways to build your reputation and become a go-to person yourself.

Own Your Niche explains the how-to of many dependable, respectable self-promotion techniques. The emphasis is on internet channels such as social media and blogging, and a number of good old-fashioned methods like speaking and using memorable business cards are also covered.

This is not a get-rich-quick book. It's a guidebook for people who are prepared to make an effort to become known in their fields.
6 of 7 people found the following review helpful
5.0 out of 5 stars The way to have real small business success... 25 Feb 2012
By Denise O'Berry - Published on Amazon.com
Format:Paperback
The author has hit the nail on the head with this one. In each chapter she details things you can do to make sure you get closer to owning your niche. In this no hype, detailed book, Stephanie shares exactly what will work for you to move your business ahead. I've known Stephanie (though not in person) since the early 2000s and have always found her advice for small business owners to be solid. You can't go wrong if you follow it. What I also really like about this book is that each chapter ends with an interview from a successful entrepreneur. Not only do you get the author's wise advice, but you also get advice from those who have been there and done that. If you are searching for help in your small business, this book would be a good choice for you.
2 of 2 people found the following review helpful
5.0 out of 5 stars This is an excellent book and truly covers the basics and beyond 5 Nov 2012
By Shawn Scarber - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
In an era where Google is now weighing heavily toward good quality content, Own Your Niche is a book you must have in your toolbox. I maintain a blog that helps authors plan and execute a book launch with tips, tutorials, and right now I'm working through designing a complete book launch campaign. Believe me, a lot of the great advice I learned from this book will go into the campaign's design. Chandler focuses on businesses, but the advice in this book could apply to authors, artists, musicians and anyone else who has a niche to promote. Of all the internet marketing books I've read, Own Your Niche has been the most helpful and one that I will likely return to again and again for guidance.
2 of 2 people found the following review helpful
5.0 out of 5 stars Yay Stephanie! 26 Sep 2012
By beckye - Published on Amazon.com
Format:Paperback
I have Own Your Niche from Stephanie Chandler and love it! She is a perfect person to give this advice because she really knows her stuff and can "sell" it in a concise manner. I participated in a webinar she gave and she stays on task when giving instruction/information orally as well. If you get a chance I highly recommend both the book and any webinar or series she offers!
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