Product Description
You counted your calories, carefully, just like they taught you. Your reward? Hunger, misery, failure.
Why isn't the "eat less exercise more" approach working?
Maybe no one has actually said something uncouth to you, like "where's your self control?" But you can feel the subtle judgments.
You want to scream back: "Look, I've done exactly what's been asked of me. I'm starving. And I have no energy. But if you look at my weight loss journal, you can see the facts for yourself. I HAVE been eating less and exercising more. And it's just not working."
Even with all this proof, many STILL wouldn't believe you.
So what's going on?
Well, there are two possibilities:
1) Perhaps the doubters are right: it somehow is your fault. Sure, you've been depriving yourself. But maybe you haven't been depriving yourself enough.
2) Or perhaps the mainstream advice about dieting is somehow misguided.
That second possibility sounds like a stretch. But it could very well be that all of us, struggling dieters and obesity experts alike, have been making incorrect assumptions about what it takes to lose excess fat.
Furthermore, these wrong assumptions could be at the root of why you and so
many millions of others are struggling, even though you've been doing exactly what you've been told.
In "It's Overstoring, Not Overeating!" Yale University educated independent investigator, Adam Kosloff, explains why fat loss is often way more complicated than what the "just eat less" gurus tell us.
Inspired by the work of award winning science writer, Gary Taubes, author of the best-sellers "Good Calories, Bad Calories" and "Why We Get Fat: And What
to Do About It," Kosloff introduces a fascinating, novel way to think about obesity: a model he calls "The Black Box."
The gist is: obesity is, at its core, a problem of storing too much fat in the cells of our fat tissue. Therefore, to stop obesity, or reverse it, we need to repair the biochemical forces that regulate the fat tissue itself. How much we eat and exercise can, of course, play a role. But diet and exercise only matter insofar as they change how our bodies regulate fat storage and fat burning.
Our obsession with "overeating" is misplaced, in other words. We need to worry, instead, about what makes us "overstore" fat. This leads to different questions… and different (and more helpful) answers.
Those who really understand this idea often enjoy a sea change of positive results. Within a month of "getting" this concept, Kosloff personally lost 15 pounds, and he's kept the weight off effortlessly since. And his experience is common!
Indeed, this "lightbulb moment" may be the closest thing to legitimate magic that exists, as far as fat loss is concerned.
See for yourself! Grab your copy now.
Why isn't the "eat less exercise more" approach working?
Maybe no one has actually said something uncouth to you, like "where's your self control?" But you can feel the subtle judgments.
You want to scream back: "Look, I've done exactly what's been asked of me. I'm starving. And I have no energy. But if you look at my weight loss journal, you can see the facts for yourself. I HAVE been eating less and exercising more. And it's just not working."
Even with all this proof, many STILL wouldn't believe you.
So what's going on?
Well, there are two possibilities:
1) Perhaps the doubters are right: it somehow is your fault. Sure, you've been depriving yourself. But maybe you haven't been depriving yourself enough.
2) Or perhaps the mainstream advice about dieting is somehow misguided.
That second possibility sounds like a stretch. But it could very well be that all of us, struggling dieters and obesity experts alike, have been making incorrect assumptions about what it takes to lose excess fat.
Furthermore, these wrong assumptions could be at the root of why you and so
many millions of others are struggling, even though you've been doing exactly what you've been told.
In "It's Overstoring, Not Overeating!" Yale University educated independent investigator, Adam Kosloff, explains why fat loss is often way more complicated than what the "just eat less" gurus tell us.
Inspired by the work of award winning science writer, Gary Taubes, author of the best-sellers "Good Calories, Bad Calories" and "Why We Get Fat: And What
to Do About It," Kosloff introduces a fascinating, novel way to think about obesity: a model he calls "The Black Box."
The gist is: obesity is, at its core, a problem of storing too much fat in the cells of our fat tissue. Therefore, to stop obesity, or reverse it, we need to repair the biochemical forces that regulate the fat tissue itself. How much we eat and exercise can, of course, play a role. But diet and exercise only matter insofar as they change how our bodies regulate fat storage and fat burning.
Our obsession with "overeating" is misplaced, in other words. We need to worry, instead, about what makes us "overstore" fat. This leads to different questions… and different (and more helpful) answers.
Those who really understand this idea often enjoy a sea change of positive results. Within a month of "getting" this concept, Kosloff personally lost 15 pounds, and he's kept the weight off effortlessly since. And his experience is common!
Indeed, this "lightbulb moment" may be the closest thing to legitimate magic that exists, as far as fat loss is concerned.
See for yourself! Grab your copy now.
