When I began to read the book I was slightly puzzled as a lot of the things Andy talks about seem obvious. However, as the book progressed I found I was being drawn in and I began to laugh a lot at the scenarios he describes and realised I have been in exactly the same situations many times. Most of my friends and family have suffered 'corporate stupidity' and it amazes me that businesses still go on making the same fundamental errors in the way that they deal with their customers. I also realised that I am guilty of some of the issues Andy raises, particularly when it comes to grabbing the easiest solutions and not thinking 'outside the box'. My own prejudices and narrow thinking tend to lead me to not spot oppotunities when they are, as Andy puts it, no more than 12 feet away!
I give a definite 'thumbs up' to the book. I like the layout and the order in which Andy presents his ideas and scenarios and the language he uses. It ought to be on the national curriculum (is it?).
Thanks Andy. I find myself dipping into the book from time to time, to remind myself that it 'isn't just me'!