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Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) [Kindle Edition]

Evan Bailyn , Bradley Bailyn
4.7 out of 5 stars  See all reviews (12 customer reviews)

Print List Price: £15.99
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Book Description

 “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.”     —Peter Shankman


Outsmarting Google

Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!


If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!


New high-profit SEO solutions for every marketer, entrepreneur, and site owner!

•           Uncover SEO myths and outdated techniques that no longer work

•           Leverage Google’s deep knowledge of how and why people search

•           Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time

•           Understand what’s really involved in choosing the best keywords

•           Acquire links that help, and avoid links from “bad neighborhoods”

•           “Age” your sites to build trust and escape the dreaded Google “sandbox”

•           Use Google AdWords to cost-effectively complement SEO and cover your “long tail”

•           Convert SEO results into paying customers

•           Optimize for Facebook, Twitter, and YouTube

•           Improve performance on Bing and Yahoo! without compromising your Google ranking

•           Prepare for brand-new trends in personalized and real-time search


Product Description

About the Author

Evan Bailyn is an Internet entrepreneur, speaker, and child advocate. He is best known for being an expert at search engine optimization, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online. His Facebook page, which provides daily inspirational thoughts, has more than 100,000 “likes,”making it one of the most popular noncelebrity pages on Facebook.


He has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, The International Business Times, and Crain’s New York Business Daily. He is a frequent speaker and television guest.


In 2010, Evan established The Evan Bailyn Foundation, which awards grants to groups that promote emotional awareness in children.


Bradley Bailyn is an Internet marketing expert and co-founder of First Page Sage. He tracks Google’s algorithm on a daily basis, ensuring that clients’ websites remain optimized for maximum exposure on Google. He also helps clients tune their websites to convert as many visitors as possible into buyers—a science known as conversion optimization.


Bradley graduated from New York University’s Stern School of Business, where he studied accounting, and then went on to Brooklyn Law School, where he did legal work for various government and international agencies, including the United Nations and United States Agency for International Development. He briefly ran his own law practice, and then left to join forces with Evan and pursue a shared dream of building a business that made a real difference in people’s lives.He has been profiled in The New York Times, Crain’s New York Business Daily, and The Daily News.

Product details

  • Format: Kindle Edition
  • File Size: 6439 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (16 Mar. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #343,125 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Absolutely brilliant 29 July 2012
Great well written book, lots of hits an tips and easy understanding. Written by a true pro. Will be using this book again and again for future reference. The book opens your mind out to the world of Seo and online marketing. Highly recommended and would buy any book from these writers from now on.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Best book on SEO 4 Feb. 2013
By Ati
This is the best book on SEO I've read, a must have for anyone with a website. Every page is packed with valuable information that I've used successfully so far. Also, the book is a pleasure to read, easy to understand even for those who don't know anything about SEO.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant 2 Dec. 2012
Format:Paperback|Verified Purchase
Evan spells it out how to get to the top of google. The perfect guide for all types of readers but amazing for beginners (myself) who just want some clear step by step info that isn't contradictory or confusing.
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3 of 5 people found the following review helpful
4.0 out of 5 stars Outsmarting Google 12 Sept. 2011
By Tami Brady TOP 1000 REVIEWER
Outsmarting Google is a bit of a misnomer. It's not about tricking Google into giving your site a high page rank. In other words, you won't hear useless advice like keyword stuffing or hiding that will get your site black marked. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results.

Although people are becoming more aware that quality content is key to bringing potential customers to their sites, there is still quite a lot of misunderstandings about the significance of page rankings. Many will still do anything to get their rank up. To this end, they plant links on link farms which inevitably backfires. Next, they try to optimize keywords in their site content. When they go overboard, of course, Google freezes them out.

Building trust with Google takes time. Yes, there are ways and means to help that process along. Outsmarting Google even provides a lot of good advice for doing so. However, the best advice this book provides is to create a website that provides quality content for potential customers.
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1 of 2 people found the following review helpful
5.0 out of 5 stars AWESOME 7 May 2012
By Thomas
Format:Paperback|Verified Purchase
I should not write this review because I wish I was the only one with this knowledge.
I have read so many books about SEO and marketing and most of them are hundreds of pages to get to one good point if I am lucky. Sometimes there are no good points in them. This book on the other hand has great advice and content on every single page and I got excited the more I read as it made SEO so easy to understand.
This is the most honest and useful book on SEO ever written. After reading this book I placed all my other SEO books in the bin.
I always put action behind my words so my company have just hired Evan Bailyn to do our SEO.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Outsmarting Google by Wall-Library 7 Sept. 2012
Format:Paperback|Verified Purchase
Outsmarting Google is a must have book for anyone with a small business,Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) who is confused by all of the jargon that is associated with SEO and website marketing. I took this book on holiday with me and thought that I might learn a few tips from dipping in and out of the book. In reality I read this book from front to back and was completely absorbed by all of the relevant information it had to offer. A first class read!
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