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Outrageous Advertising That's Outrageously Successful [Paperback]

Dan S. Kennedy , Bill Glazer
3.9 out of 5 stars  See all reviews (7 customer reviews)
RRP: £12.28
Price: £11.86 & FREE Delivery in the UK. Details
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Outrageous Advertising That's Outrageously Successful + The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
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Product details

  • Paperback: 313 pages
  • Publisher: Glazer Kennedy Publishing (May 2009)
  • Language: English
  • ISBN-10: 0982379307
  • ISBN-13: 978-0982379301
  • Product Dimensions: 23.1 x 15.4 x 2.1 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 490,560 in Books (See Top 100 in Books)

Product Description

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!

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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Those crazy Americans 11 Nov 2009
It is not a read that is going to take you through the marketing process in a traditional way and in fact it doesn't take you through any formal marketing structure or process, and thats the point of the book.

What it does give you are some tools to try and to thereafter keep the book as a reference if you want to try something different.

Some of the ideas made me laugh and you can see how they could work and the book gets you to think out of the box and come up with some of your own ideas that you wouldn't traditionally think about. I am a marketing consultant and I believe that you should always be learning and willing to try new ideas and this has plenty for even the most seasoned marketer.

As said before by another reviewer some UK businesses may be a bit reserved for these to work although even if you find a couple that work for your business then it is well worth buying.

There is also a lot of mentions regarding applying for the chargeable CD which also carries a monthly subscription should you not cancel.

It's no E-myth but it's a fun approach to Marketing that I think you should try at least a few of the ideas. I will be!
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4 of 4 people found the following review helpful
This book is fantastic. For the price you pay, you get an unbelievable amount of quality, usable examples that are applicable to any business.

I used the handwritten sales letter example to try it out. I sent out 20 letters and within a few days had two new customers making this my best return on investment from a letter this year. And that's after just 20 letters sent out! I'm already getting ready to send it to more customers.

I would recommend this book to anyone. You can't lose. At worst, if you apply a strategy from this book you'll make the price of the book back within days, multiple times over.

I would rate this book as essential reading for anybody that's serious about growing their business.
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7 of 8 people found the following review helpful
I was looking forward to the release of this book by Bill glazer and i must say it doesn't disappoint. I didn't learn anyhting particularly earth shattering however the examples of direct mail pieces that have worked are priceless. I challenge you not to find at least one you can't quickly modify and tweak and use in your own business. Save yourself a fortune on marketing and copywriting and buy this book.
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5.0 out of 5 stars #1 15 July 2013
By Michael
Format:Paperback|Verified Purchase
As always with the Dan Kennedy Bill Glazer information, its 100% and as long as you put the effort from what it teaches you - the returns will be massive.
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