How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them [Paperback]

Growing your business or professional practice is a scientific process. It has nothing to do with luck, being in the ‘right place at the right time’ or being buddies with your bank manager.

You will achieve dramatic business growth by understanding the difference between response-marketing versus institutional-marketing. When-and as soon as-you apply specific response strategies to your individual business or practice, your success becomes predictable.

If you consulted Paul Gorman privately you would have to pay £3,000 an hour to learn these same techniques! Here are the strategies, techniques, concepts, and customer approaches that ethically-but powerfully-persuade hundreds, thousands, or tens of thousands of customers or clients to buy from you.

Growing your business is a SCIENTIFIC process. Contrary to most professional advice, the process of attracting buying customers to your door is uncomplicated, logical, and systematic.

Fundamentally, you only need grasp one simple—but critical—principle, in order to build your business to almost any size and financial level you want. Nothing can stop your progress once you incorporate this foundational principle into every contact you have with customers and prospective customers.

It is this:

No matter what business you are in, you are really selling to the same customer as every other business: a PERSON!

Think about it. Whether you are looking to buy a bar of soap, a washing machine, a car, a copper pipeline, a PC, a holiday, a.... book!, you want the same basic fulfilment from your purchase—benefits, results, and value for money.

That’s all you care about as a customer. That’s all your customers care about when they buy from you. “Will this really work for me?” is the same question every customer asks every seller, no matter what they are buying. When you understand how to market your product or service with human-response strategies by interestingly, informatively, and educationally demonstrating the benefits, advantages, results, and value your customer can expect when buying from you, you possess the ammunition to rapidly increase your sales and multiply your bottom line profits, by many hundreds of percent.

Perhaps the most surprising—and exhilarating—suggestion I want to put to you is this: You always have been, and you always will be, in total control of your business results.

When I suggested this at one of my business-building seminars recently, an experienced businessman stood right up and said, “That’s not true! Every external factor that I have no control over affects my business results, like whether the economy is booming or depressed, whether customers respond to my advertising, the cost of my overhead, what my competitors are charging!”

Of course he was correct, right?

Wrong.

I will show you how to profit in both boom and depression, how to guarantee customers respond to your advertisements, how to make so much residual money that overhead is not even a consideration, and how to gain powerful competitive advantage, almost overnight.

When you apply marketing principles, methods, techniques, and strategies that have for years proven to be more sales and profit-effective than any others, and you recognise that your customer is king, your business success becomes predictable.

My goal in writing this book is to furnish you with the precise sales-building and profit-generating strategies that will change your business from run-of-the-mill to runaway success, from marginally profitable to cash rich, from industry henchman to industry leader.

One more thing. It’s important.

Many, if not all, the concepts, methods, and strategies you’ll learn in this book go against ‘traditional’ business wisdom and teaching. You won’t learn these techniques at business college, or in most marketing books, or from your peers, bank manager, or accountant.

Neither, regrettably, will you get the results I promise you if you commission an advertising agency, bar a handful.

So I ask you to keep your mind open. Don’t be wedded to tradition. Your first instinct, when you see a result quoted, or a strategy that promises large, geometric increases in sales, might be to disbelieve that you can achieve the same results in your business. Don’t make that mistake. Change your paradigm. Adopt a different mind-set. Become a believer of possibility, not impossibility.

There is no theory here. Every figure I cite, every improvement in sales and profits, are actual results obtained by real businesses today.

Let’s now get straight on with building your business! DISCOVER:

*A little-known technique that increases your sales by up to 600% - maybe even more. *How you can make 100-times more money from your business than you are now. *How to create sales offers that are irresistible. *How to engineer large, regular cash windfalls from your enterprise. *How to gain powerful competitive advantage-virtually overnight. *33 point success check list-get 33/33 and you’ll grow rich in business. *My Secret Weapon. Not one in twenty businesses understand this critical customer philosophy. As soon as you apply it, your sales and profits will shoot through the roof. *7 biggest mistakes made in writing sales letters and ads-and how to avoid them. *Analysis of a £2.4 MILLION sales letter. *How to DOUBLE your sales or more by accessing other company’s customers and much more