- Paperback: 256 pages
- Publisher: Big Sur Publishing; 3rd Edition edition (16 Sep 1998)
- Language English
- ISBN-10: 0953266605
- ISBN-13: 978-0953266609
- Product Dimensions: 24 x 17 x 1.6 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 513,747 in Books (See Top 100 in Books)
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More About the Author
Product Description
Ray Linton. Managing Director. Cavendish Property Investments Ltd.
It’s a goldmine! Full of priceless nuggets of ideas and information that you can’t afford to be without.
Charles Hallet. Partner. Expense Reduction Analysts
This book really is a matter of a true understanding of what motivates people / companies to buy.
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Customer Reviews
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
4.0 out of 5 stars
It makes sense and I have found that it works too!,
By Jon Goves (Norwich, Norfolk United Kingdom) - See all my reviews
This review is from: How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them (Paperback)
At first I was a little 'taken back' by the approach of Mr Gorman's book, he does throw everything at you - rather quickly too - with the odd 'typo' to boot. But the content, the ideas, the examples and suggestions are ALL brilliant and helped me wake-up to the obvious and some not so obvious. The concept works at every level - very focusing and very refreshing.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
This Will Create A Torrent of Sales,
This review is from: How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them (Paperback)
My father introduced this book to me and since then I've bought it or recommended it to every person that's ever talked to me or asked me advice on running their own business. In a nutshell Paul Gorman gives you the ingredients to formulate and carry out so many ideas for your business. I sat reading the book with a pad of A4 next to me on which I wrote one line ideas of how the methods could be applied to my business. By the time I'd finished I had over 7 pages of bullet points and when I expanded those I had enough ideas to keep me busy for months. Best of all though, the advice DOES work. My marketing spend didn't increase but the Return on Investment increased ten fold and sometimes more. Start small and when the idea works then you can afford to try bigger adverts which work even better. Its the best advice you'll ever get.
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Do You Like The Thought Of Out-gunning Your Competitors?,
By
This review is from: How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them (Paperback)
If you do this book is going to help you. Paul has written a motivating and useful book that anyone can take and use to improve their sales.Paul's ideas, strategies and tactics are quite similar to Jay Abraham's. But none the worse for that and give a different (and probably uniquely British) perspective on the common direct marketing issues.
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