London ensemble The History Of Apple Pie have turned in a creditable
debut with their album 'Out Of View'. Think messy, guitar saturated,
upbeat, grunge-pop and you'll be somewhere close. They all have serious
haircuts and youth on their side and are doubtless loved by the denizens
of Shoreditch and Hoxton but they understand the nature of a good tune
and the ten numbers in the set, although somewhat unvarying in sonic density,
are the epitome of re-invented psychedelic-sixties cool; a quality which they
share to some degree with their US cousins The Pains Of Being Pure At Heart.
Singer Stephanie Min's voice is not the most distinctive or powerful instrument
on the planet; a sweet, monochrome drawl and the sort of idiosyncratic diction
which lends an air of mystery to the songs' subject matter but more than good
enough to do the job. The simple, happy hippie vocal harmonies are attractive in
a Californian-down-on-their-luck-girl-band-kind-of-way. Jerome Watson's guitar
playing, however, is the main event. He makes a big, fat, sweaty, reverb-laden,
chord-heavy noise and is largely responsible for defining the band's distinctive sound.
Top tracks include opening number 'Tug', a top down, foot down, hit-the-highway
confection with the kind of chorus which lodges in your brain like a limpet;
'Mallory', which rattles along like an express train and had me thinking about
Paramore for more than a moment and 'You're So Cool', a more open-textured,
down-tempo composition, sporting perhaps the best of Ms Min's vocal contributions.
Music for the skinny jeans generation.