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Out of Our Minds: Learning to be Creative [Hardcover]

Ken Robinson
4.0 out of 5 stars  See all reviews (26 customer reviews)
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Shortlisted for the Chartered Management Institute’s Management Book of the Year 2011-2012 (Innovation and Entrepreneurship)


Book Description

4 Mar 2011 1907312471 978-1907312472 2nd Edition
"It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative." — Ken Robinson PRAISE FOR OUT OF OUR MINDS "Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems." — John Cleese "Out of Our Minds explains why being creative in today′sworld is a vital necessity. This book is not to be missed." — Ken Blanchard , co–author of The One–minute Manager and The Secret "If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices." — Warren Bennis , Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best–selling Author, Geeks and Geezers "All corporate leaders should read this book." — Richard Scase , Author and Business Forecaster "This really is a remarkable book. It does for human resources what Rachel Carson′s Silent Spring did for the environment." — Wally Olins , Founder, Wolff–olins "Books about creativity are not always creative. Ken Robinson′s is a welcome exception" — Mihaly Csikszentmihalyi , c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best–selling Author, Flow "The best analysis I′ve seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society." — Howard Gardner , a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best–selling Author, Frames of Mind

Frequently Bought Together

Out of Our Minds: Learning to be Creative + The Element: How Finding Your Passion Changes Everything + Creating Tomorrow's Schools Today: Education - Our Children - Their Futures
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Product details

  • Hardcover: 352 pages
  • Publisher: Capstone; 2nd Edition edition (4 Mar 2011)
  • Language: English
  • ISBN-10: 1907312471
  • ISBN-13: 978-1907312472
  • Product Dimensions: 14.3 x 3 x 22.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 2,213 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

Review

‘…inspiring, witty and engaging book.’ (Tes.co.uk, April 2011). ‘…straightforward, amusing and useful.’ (Management Today, May 2011). ‘…a book with the potential to be a catalyst for system–wide change.’ (Times Educational Supplement, May 2011). ′Now more global in perspective…the book seems more important than ever…His rallying cry still deserves to be heard.’  (Business Life, May 2011).

From the Author

Q&A with Sir Ken Robinson

What has changed since the first edition of Out of Our Minds was published in 2001 that has prompted you to write this new edition?
One of the core themes of the book is the rate and nature of change in the modern world. The last ten years have offered dramatic demonstrations of this theme. Just think of the breathtaking innovations in technology and digital culture. Ten years ago, Google was still a novelty; there were no smart phones, no IPods or IPads; no Twitter or Facebook or any of the social media that are transforming life and work today. Then think of the increasing pace of population growth, the growing strains on the environment and the effects of all of these on people’s lives and future prospects and the fact is that the world is becoming more complex and unpredictable than ever. Ten years on, I wanted to refresh and update the information in the book and to show that these revolutionary changes make the arguments of Out of Our Minds even more urgent in 2011 than they were in 2001. I’ve also spent the last ten years travelling the world presenting and debating the ideas in the book. In this new edition, I also wanted to present the arguments in a fresh way and to include new examples of the strategies that are needed to make them a practical reality.

Why do you think this book is important for business and industry leaders as well as educationalists?
In the last ten years, I’ve worked with business of all sorts all around the world. For all of them, cultivating creativity is a bottom line issue. Last fall, IBM published a report on the challenges facing business in 2011 and beyond. The report was based on survey of 3000 CEOs. It showed that the top priority for CEOs everywhere is to promote creativity systematically throughout their organizations. The reasons are clear enough. In a world of rapid change, companies and organizations have to be adaptable as circumstances change and be able to develop new products and services as new opportunities emerge. Most people occasionally have a new idea. For companies that isn’t enough. To remain competitive, they need to develop cultures where creativity is a habit and innovation is routine. The new edition of Out of Our Minds sets out the core principles for doing this and for leading a dynamic and reliable culture of innovation.

As one reviewer has suggested, Creativity is a topic that excites some and enrages others. Why do you think this is?
I think it’s because there are many misconceptions about creativity. Some people believe that creativity can’t really be defined: others that it’s a process that can’t be taught. Some think it’s about special people, or special activities. One of my aims in the book is to tackle these misconceptions and to show that everyone has creative potential and that creativity can be developed in every sort of activity and in a practical way. My argument throughout Out of Our Minds is not only that creativity can be developed systematically but that it must be in education and in business if we’re to fulfil our real talents and meet the many challenges that we face.

Since the publication of The Robinson Report for the UK Government in 1999, you have been invited to contribute to strategy for creative development by other international organisations and governments. How has this work influenced your arguments in the book?
The report for the UK government set out a national strategy to promote creativity systematically in schools. Following its publication I was asked to work on a similar strategy for Northern Ireland, as part of the Peace Process, and to contribute to Singapore’s strategy to become the creative hub of South East Asia. I now live in the US and have worked with States here on creative strategies for business and education. All of these experiences have confirmed the basic arguments of Out of Our Minds and the principles and processes I describe in the book. They apply equally to schools, universities, companies and governments. Of course, there are always limits on what you can say in a government report. In this book, I’ve been able to offer a much more personal and unfettered look at these issues and to speak from the heart as well as the mind. This book is a mind-opening look at why some people don’t achieve their full potential in life.

Do you feel you have achieved your full potential in your career?
I’ve spent my life pursuing ideas and principles that I feel passionate about and that I know are deeply important in the lives of others. I’m delighted that I’ve had some impact around the world on education in particular and on how people and organizations think about themselves and their talents and potential. I still have a lot of life left in me though so I’ll defer judgement for a while on whether and when I’ve achieved all I might do…

What changes do you hope Out of Our Minds will bring about in the long term?
I say in the Foreword to the new edition that “my aims in this book are to help individuals to understand the depth of their creative abilities and why they might have doubted them; to encourage organizations to believe in their powers of innovation and to create the conditions where they will flourish; and to promote a creative revolution in education.” I couldn’t have put it better myself!

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
30 of 30 people found the following review helpful
4.0 out of 5 stars Good, but Leaves some questions unanswered 17 Jun 2011
By J. Mann VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
If you want a good summary of this book, go to YouTube and find Ken Robinson's TED talk on creativity. It lasts about 20 minutes and is entertaining as well as informative.

The main argument in the book is that often we don't fulfil our potential because society hasn't learned to value creativity, and not only is this a bad thing for our personal development, but it is also bad for society and the planet.

Ken Robinson argues that when our modern education system was first developed in the nineteenth century it did two things. First in terms of content it was designed as a replacement to the classical education system because it wanted to meet the needs to industrial society, hence it taught primarily science, mathematics, communication (i.e. English, or whatever the native language was), then social sciences and then humanities and the arts. Secondly it needed to educate the mass of society, hence the school system turned into another instrument of mass production, just like any factory, except this time it was turning out "education" instead of steel or cotton.

Within this system, creativity was irrelevant and not encouraged. Anyone who wanted to be creative was discouraged, typically suggesting that such activities were not for the average person - why paint? you'll never be a painter, why write music? you'll never be a composer, and so on. Education was about filling you with knowledge and skills, not bringing out talent and potential.

Robinson argues that we are now at a stage in society when the educational requirements of our population have changed. More than ever before we are facing challenges in how we do things - how we live, how we work, how we manage our planet's resources - and therefore we all need creative, thoughtful people in society, not just people who do what they are told.

Robinson says that increasingly companies are discovering that their own staff rather than expensive consultants are the ones best able to make creative, innovative suggestions in how to improve productivity and efficiency, but they need to be able to teach their staff how to be creative and realise that their ideas will be listened to.

Nevertheless, Robinson argues that our current education system is out of step with teaching us how to be creative. It is still following the industrial, mass-produced model started in the nineteenth century, rather than meeting our current needs. This is a big problem, not just for the many individuals being failed by the education system, but for society and industry who don't need the type of individuals being produced by the education system.

One story Robinson tells gives a good example of how creativity is unvalued in education. He was part of a university panel deciding whether to promote one of the members of the English department. The person in question had written many best-selling books as well as being involved in other creative activities such as TV, drama, plays etc, but the panel decided not to give them the promotion because they hadn't written enough research papers. Robinson was astonished that the creative work was dismissed as irrelevant, it was the academic work that was deemed to have value. He asks if writing fiction books is such a worthless activity, how come writing about those same books is deemed so worthwhile? It is like so much academic work - the understanding and history of art is prized, but actually producing art is not, writing about literature is prized, producing literature is not.

Robinson says education seems to be about learning what other people have done, not creating things for yourself. Why do most adults draw like a twelve year old? Because schools typically decide that after primary school it is not worth teaching people to draw, hence our ability to draw stops at that point. Instead of discovering what someone is good at and encouraging and building on that talent, too often schools simply aim to fit children into a fixed pattern. If a child drops out of school, it is the child who is deemed at fault, but Robinson argues when children disengage from education, it is a judgement on the education system, that it has failed to engage with the child.

Robinson gives figures that it typically costs around £9,000 a year to educate a child, but £26,000 a year to keep someone in prison. Those who go to prison are typically those who were failed by the education system, the cost of failing those children is not just a personal cost to the child and later adult, but a real material cost to society.

Robinson tells another story of a child at school who couldn't sit still, they were always moving and fidgeting, so they were taken to a doctor. Fortunately the doctor diagnosed that the child was a dancer and suggested the parents send the child to dance school, where the child blossomed and became a very successful dancer. Robinson reflects that sadly most children in that situation will be given some drugs to make them keep still. Metaphorically - Robinson suggests - that is what schools are doing to our children all the time.

Robinson incidentally sees dance as being very important - he tells of an extraordinary program for young offenders in the UK where they are sent on a twelve week intensive dancing program, and it has one of the best records of stopping young people re-offending.

I said at the beginning of this review that Robinson seems to me to leave questions unanswered. The subtitle to this book is 'Learning to be Creative' and I finished this book still unsure of how we learn to be creative. This isn't a self-help book to show individuals how to release their creative potential (maybe Robinson's 'The Element: How Finding your passion changes everything' does that) but instead a book about how creativity is valued in our society and in particular within our education system. Therefore I would have liked Robinson to explain in more detail how he sees that happening. He gives examples of individualised learning - schools where the pupils drive their own education, often with the support of advanced IT education systems, but I'm not clear if he would like to see all schools adopt this model.

In the later 1990s Ken Robinson was asked by the British Government to produce a report on creativity in schools, he says they were expecting him to come up with a curriculum for an hour a week creativity training, but argues that creativity is about changing the whole school, not adding in an extra lesson. Nevertheless I'd like to see more specifics of what a creative education would look like - is it really just about more dance and personalised learning?

Robinson's arguments sound appealing, but we need to see more specifics on how we really can start to learn how to be creative.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Out of Our Minds 13 Jun 2011
By MR P J FAIRWEATHER VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
The content of this book is fascinating, it reads almost like a conspiracy theory. I found it a thought provoking read which could be dipped in and out of quite easily.

Within this book the historical reasons for education developing as it did throughout the western world are discussed, the way in which different forms of intelligence are valued by society are investigated and the accepted methods of education are examined regards their appropriateness for the 21st century.

In an age where many people, including governments and large corporations say that creative, free thinking is essential for progress, the author questions why our education systems actively discourage development of creativity and suggests ways in which this can be changed.

It may not answer individual questions on how you can become more creative but it assures us that everyone has the potential and that in fact, we are all born with the ability, to be far more creative than most of us would ever believe.

The only slightly negative point for me was that there are quite a few typos (which interrupted the flow of my reading).

I would recommend this to anyone that has an interest in education or self-development.
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7 of 7 people found the following review helpful
3.0 out of 5 stars Could You Be More Creative? 23 May 2011
By M. J. Saxton VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
This book was more of a dissertation than I expected. It is informative and a little inspirational, looking at the varied uses of creativity as it does.

Robinson outlines how creativity manifests itself through science, social science and maths as well as in the expected areas of the arts. He views its relative position in present day education as developed from the nineteenth century model. In the latter chapters he goes on to propound how creativity should be adopted across the range of subjects taught in schools.

Especially interesting is his examination of the current goals in education and how the preoccupation with testing, standards and league tables stifles the creative urge in teachers and students.

It is refreshing to see in black and white what many are now coming to realise: education cannot be simply about academic subjects and standards; there must not be a "one size fits all" approach when clearly one size does not. Vocational and practical students should be able to develop creative skills where their strengths lie and should be treated with equal esteem as their "academic" colleagues.

Robinson does not argue for a completely free curriculum, as some subjects clearly need to be learnt by all, but for greater flexibility in approach to timetabling and learning methods.

Only in the last three chapters does the author really get to grips with how creativity in education and business might be developed and delivered.
It is a hard read, it must be said, as it can take a while to get the concepts into your head before reading on. Ironically, I would say, it is an academic's book. Quite rewarding if you can stick with it.
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Most Recent Customer Reviews
1.0 out of 5 stars Sloppy
This isn't Ken Robinson's strongest effort; he's written and said elsewhere what he writes here.

More importantly for this edition is the disappointing lack of... Read more
Published 1 day ago by M.F.A.
4.0 out of 5 stars Fascinating Read - But very much an analysis
Another reviewer remarked that this book was more of a dissertation than they expected - And I'm glad I wasn't the only one to think that. Read more
Published 1 month ago by Patrick Løye
5.0 out of 5 stars Made me completely re-think my understanding of creativity.
Out of our Minds: Learning to be creative was not quite what I was expecting in one way, but far surpassed my expectations in another way. Read more
Published 1 month ago by Shirlz
5.0 out of 5 stars Brilliant.
I love Ken Robinson.

This book is brilliant. Worth the read for anyone who is interested in education and creativity.
Published 3 months ago by Dance23
5.0 out of 5 stars out of our minds
A must for anyone working in education. Discusses why creativity is important for all areas of both children's and adults lives and how we are failing to deliver this within our... Read more
Published 6 months ago by Mrs. Lesley Creevy
5.0 out of 5 stars How and why to think differently about learning to be creative
This is a "New Edition, Fully Updated" of a book first published in 2001. Why a second edition? As Ken Robinson explains in his Preface, "... Read more
Published 8 months ago by Robert Morris
4.0 out of 5 stars Reflection on Education
In this book Robinson lays out his basic understanding of what education should and should not be. His point is that education should not be the same for all children, given the... Read more
Published 8 months ago by M. Rostami
1.0 out of 5 stars Horrible audio reader
I just purchased this audio book. I was really looking forward to listening to the content. The reader however is robotic, horrible and uncreative! Read more
Published 11 months ago by L. Rudolph
4.0 out of 5 stars Interesting and thought provoking read
I enjoyed this and got a lot out of it. The author dispels the myth of the 'creative genius', proposing instead that creativity is for everyone, works well with teamwork and should... Read more
Published 22 months ago by R. Tait
4.0 out of 5 stars Out of Our Minds
Out of Our Minds is a wonderful read. It is one that has truely inspired me and taught me alot about history (in which my actual education never did) and made me feel alot better... Read more
Published 22 months ago by A. White
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