A book of primary colours and vivid enjoyments - there is something perfectly baroque and exceedingly British captured in these excellent photographs. -- London Review of Books
Clearly some of the strongest images of Britain in the 1960s and 1970s... Stunning. -- Flux
Every colour is sweetly saturated, every pocket of space stuffed with a bored, delighted or drunken holiday-maker. An extraordinary document. -- Modern Painters, Autumn 2002
Every shadow is illuminated, every colour sweetly saturated, every pocket of space stuffed with a bored, delighted or drunken holiday-maker. -- Modern Painters
Hinde's postcards of Butlins in the late 1960s and early 1970s were his brightest, most fantastic creations. -- Daily Telegraph, Preview July 13, 2002
Just look at the candy-bright hues in John Hinde's delicious collection of vintage postcards of Butlin's... -- Elle ('Hot Books')
how weird pre-Thatcherite Britain really was! -- The Face, October 2002
About the Author
A leading and influential figure in British photography, Martin Parr was born in Epsom, Surrey, in 1952. He established his reputation with the publication of photographs of New Brighton Beach, near Liverpool, The Last Resort. A jackdaw collector of postcards and books, as well as a prolific image-maker, Parrs own recent books include the Boring Postcards series, Common Sense, Think of England and Autoportraits. His Collected Works retrospective was shown at the Barbican Art Gallery in 2002. Parr lives in Bristol and is a member of Magnum Photos.
A pioneer of colour photography in Britain, John Hinde was born in 1916 in Street, Somerset, the grandson of James Clark (founder of Clarks Shoes). His career began in the early 1940s as a photographer and an innovator in colour reproduction techniques. He was among the first photographers in Britain to be published by the new colour magazines, and made photoessays for the illustrated books Of Cabbages and Kings, Citizens in War, and British Circus Life, among many others. He began the John Hinde Studio in Ireland in 1956, going on to become one of the most successful postcard publishers in the world with 50 million annual postcard sales. He sold the company in 1972 and concentrated subsequently on landscape painting. His work was recognised with a retrospective at the Irish Museum of Modern Art, Dublin, in 1993. Hinde died in retirement in the Dordogne, France, in 1998.
The John Hinde Photographers:
Elmar Ludwig: Born in Halle, in East Germany in 1935, Ludwig began his apprenticeship in advertising photography, aged 16, working with studios in Munich and Cologne prior to being recruited by John Hinde in 1962. He spent a total of nine years as a postcard photographer with Hinde before establishing a successful advertising studio of his own in Munich. Now semi-retired, he mixes regular assignments for a sportswear catalogue with skiing, mountaineering and work as a hospice volunteer.
Edmund Nägele F.R.P.S.: Edmund Nägele was born in Germany. After working in an advertising studio in Munich, he joined the John Hinde Studio in 1965. He became freelance in 1972, travelling and photographing around the world before settling in Cheltenham, England, in 1982 where he has established the successful stock photography company, nagelestock.com. He was awarded a Fellowship of the Royal Photographic Society in 1973.
David Noble: Born in Folkestone, England, Nobles early career included work for local commercial and portrait photographers, the Stratford-upon-Avon Herald and freelance photography for trade magazines. A developing interest in landscape photographs led him to John Hinde in 1969, for whom he made postcard photographs in East Asia, the USA, the Mediterranean as well as Ireland and Britain. After leaving John Hinde Ltd in 1988, he established a successful stock landscape and travel photography collection, David Noble Photography, which he runs with his wife Jenny in Folkestone.