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Product Description
Product Description
Max Atkinson presents a neat blend of applied political psychology and communications theory that is bound to be read closely in the corridors of power. His study of the art of effective political persuasion will revolutionize - for the better - political communications in Britain.' - Robert Worcester. Chairman, MORI (Market and Opinion Research International Ltd)
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An ability to speak effectively in the public is one of the oldest and most powerful weapons in the armoury of professional politicians. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
An ability to speak effectively in the public is one of the oldest and most powerful weapons in the armoury of professional politicians. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
I found this an extremely interesting book on the science behind Oratory and how politicians and public speakers are able to manipulate audiences with simple techniques. Not only has it made me more aware of what is going on, but it has also allowed me to increase my effectiveness as a public speaker on a day to day basis. It is not a light read, but definitely an engaging one if you have never considered this aspect on social dialogue before. I gave it 5 crowns because I have not seen anything similar on the subject and as far as I can see it is one of the only books of its kind.
6 of 7 people found the following review helpful
Format:Paperback
This book was recommended to me as the single best book on this topic by a guy who was speach coach to Bill Clinton! I wasn't disappointed.
It's clearly not a light read but easy enough going and with a very pleasing style. I loved the liberal use of (very UK centric) examples - they really bring what are essentially simple messages to life, i.e.
1. You have to work at keeping the audience's attention
2. There are a few very simple devices that allow you to do this and that naturally prompt applause.
It really isn't rocket science and for public speakers or spechwriters, I would add my recommendation.
1 of 1 people found the following review helpful
If you are interested in polishing your presentation and oratory skills then it will be a fascinating read.
26 April 2009
Format:Paperback
It certainly offers something different from other books on this subject and is an intriguing read on many levels.
Have you ever wondered why some public speakers just fail to ignite an audience and others just seem to have that "it" factor? If you can't quite put your finger on what makes an orator (like Obama or Nelson Mandela for example) so appealing or what makes an audience at a conference cheer and applaud (irrespective of what's being said sometimes), then this book will open your mind.
Through extensive research into the structuring and delivery of political speeches, Atkinson unearths answers to many of these questions. He holds a microscope over memorable speeches, and uncovers just why they are so memorable. Examining recordings from speeches and interactions ranging from the Houses of Parliament to the Oscar stage, from King to Kennedy we discover what really inspires and persuades an audience. It can be a little heavy reading in places throughout, but he really gives you an insight.
Using clear illustrations, Atkinson explains how using simple language devices such as the three-point list, the use of contrast and word repetition can move an audience. It could be described as formulaic - developing motto-like simple, short phrases, all so simple, yet so powerful.
He shares more challenging techniques such as conquering the skill of the "clap trap"(getting your audience to clap without asking them or waiting for them). You soon begin to understand just why some quotes have stood the test of time while others are instantly forgettable.
Of course it's not just language structure that makes a great speaker. Atkinson also highlights the importance of correct vocal stress and intonation, timing and pause to achieve maximum impact when delivering the key message.
There's a chance after reading this book that you may become a little cynical, maybe even feel manipulated the next time you hear a polished orator, but it could also make the experience more entertaining once you know the secrets.
What's interesting is that the examples used in this book date from the 1900's to the 1980's, yet the same devices are used time and time again in speeches today - just listen carefully! It would be interesting to re edit the book, examining present orators and successful speakers.
How do we define the skills of a charismatic speaker? Well, Atkinson believes it's a combination of a variety of verbal, non-verbal, vocal and rhythmic signals sent out to the audience.
You may contemplate, "can anyone be the next Jon Favreau"? (speech writer for Barack Obama) or can any anybody become an inspiring orator? Well this I can't answer, but I can say this book is a worthwhile read if you want to uncover the secrets that makes a charismatic speaker.
Have you ever wondered why some public speakers just fail to ignite an audience and others just seem to have that "it" factor? If you can't quite put your finger on what makes an orator (like Obama or Nelson Mandela for example) so appealing or what makes an audience at a conference cheer and applaud (irrespective of what's being said sometimes), then this book will open your mind.
Through extensive research into the structuring and delivery of political speeches, Atkinson unearths answers to many of these questions. He holds a microscope over memorable speeches, and uncovers just why they are so memorable. Examining recordings from speeches and interactions ranging from the Houses of Parliament to the Oscar stage, from King to Kennedy we discover what really inspires and persuades an audience. It can be a little heavy reading in places throughout, but he really gives you an insight.
Using clear illustrations, Atkinson explains how using simple language devices such as the three-point list, the use of contrast and word repetition can move an audience. It could be described as formulaic - developing motto-like simple, short phrases, all so simple, yet so powerful.
He shares more challenging techniques such as conquering the skill of the "clap trap"(getting your audience to clap without asking them or waiting for them). You soon begin to understand just why some quotes have stood the test of time while others are instantly forgettable.
Of course it's not just language structure that makes a great speaker. Atkinson also highlights the importance of correct vocal stress and intonation, timing and pause to achieve maximum impact when delivering the key message.
There's a chance after reading this book that you may become a little cynical, maybe even feel manipulated the next time you hear a polished orator, but it could also make the experience more entertaining once you know the secrets.
What's interesting is that the examples used in this book date from the 1900's to the 1980's, yet the same devices are used time and time again in speeches today - just listen carefully! It would be interesting to re edit the book, examining present orators and successful speakers.
How do we define the skills of a charismatic speaker? Well, Atkinson believes it's a combination of a variety of verbal, non-verbal, vocal and rhythmic signals sent out to the audience.
You may contemplate, "can anyone be the next Jon Favreau"? (speech writer for Barack Obama) or can any anybody become an inspiring orator? Well this I can't answer, but I can say this book is a worthwhile read if you want to uncover the secrets that makes a charismatic speaker.
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