So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world. (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications. (Simply–communicate.com, February 2012) This uniquely people–centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world. (Flybe Magazine, March 2012) there is something in this book for everyone. I d love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good. (People Management, March 2012) I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.′ (Indigoblue.co.uk, 16th April 2012) The book talks through the challenges and ideas of how social media can be used and should be used within an organization. (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential. (Director, March 2012) offers managers, at all levels, valuable insights into the networked world. (CityJet Magazine, March 2012) You won t find a better, more accessible read about the value and potential of social media anywhere. (workessence.co.uk, March 2012) There is something in this excellent book for everyone. (People Management, April 2012) ′There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command–and–control cultures (Management Today, April 2012) I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting. (blogspot.co.uk, March 2012)
From the Inside Flap
Everyone knows that the impact of the web in the workplace is increasing. maybe you "get it" already, maybe you′re still working it out.
The truly wonderful thing about the social web , social business, Enterprise 2.0, or whatever you want to call it, is that it makes two important things better at once: it improves business outcomes, and it improves the working lives of everyone in business. How? It gives everyone a voice, and a chance to manifest what Nelson Mandela calls your ′spark of genius′.
This collection of ideas is designed to make the web more understandable and useful in the world of work. You can read it start to finish, or you can read the chapters individually. Browse the index and dip into topics that catch your eye. Each chapter is just the right length for a visit to the restroom...perfect for conveying the essence of an aspect of the web at work. Designed to whet your appetite to get involved, or to help you understand what other people are going on about.
Those who are successful at deploying social tools in business tend to be good at enticing people into using them too. This book does the same. It is like a commonplace book of ideas, trinkets, or nuggets to draw you in. Ideas to make you feel more capable. It will help you understand the potential of the web at work. gain traction, and engage others in the changes you are trying to bring about.
Euan is always happy to challenge you – friend or not. If you leave a conversation with him thinking "nah nothing learnt" then you were not listening." – Mark Moran Head of Business Continuity, BBC
"A thoughtful, intelligent book for managers and executives." – Mike Barlow Co–author, The Executive′s Guide to Enterprise Social Media Strategy and Partnering with the CIO
"Euans voice is distinctive among the general babble about social media and web 2.0. It cuts through the confusion, making practical suggestions that can be acted on quickly, but also, drawing you into a bigger and more important conversation about why all this matters. And it does." – Dr. Matthew Shaw Curator, US Collections, The British Library