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Review
‘So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.’ (Hotbrandscoolplaces.com, February 2012)
A passionate treatise on what it means to be social in our world of corporate communications.’ (Simply–communicate.com, February 2012)
‘This uniquely people–centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.’ (Flybe Magazine, March 2012)
‘… there is something in this book for everyone. I’d love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.’ (People Management, March 2012)
‘The book talks through the challenges and ideas of how social media can be used and should be used within an organization.’ (optimumexposure.co.uk. March 2012)
With the social web being used by staff, customers and competitors, this book helps you harness its business potential.’ (Director, March 2012)
‘…offers managers, at all levels, valuable insights into the networked world.’ (CityJet Magazine, March 2012)
‘You won’t find a better, more accessible read about the value and potential of social media anywhere.’ (workessence.co.uk, March 2012)
‘There is something in this excellent book for everyone.’ (People Management, April 2012)
′There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command–and–control cultures’ (Management Today, April 2012)
‘I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.’ (blogspot.co.uk, March 2012)
Review
‘So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) ‘This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) ‘… there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) ‘The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) ‘…offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) ‘You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) ‘There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) ‘I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
At the heart of Euan's wonderful book is the context for why anyone should take the risk of going public with their lives and their organizations's lives. Euan talks about what you do so that by the doing you can learn to BE a more grown up person or organization. "Growing Up" is a central theme. For most of us - me back in my corporate stage - are so child like. So much "Look at Me!" And the "Me" is not you but what you think it should be.
Euan shows us how you can find the real you again by using social media well. He reminds us that being vulnerable and compassionate in public enables us to "write ourselves into being". So the person who does this reclaims what actually makes us most attractive as a person - that we are who we are - and this does the same for an organization.
This perspective is what is so valuable. Most of the so called Gurus miss this and focus only on the doing. I think that this reveals that they don't really understand. It is only "Look at me" on steroids.
Also most of the so called Gurus also have never achieved anything real in the field other than to collect fees. Euan is the real deal. A true pioneer whose work at the BBC in groundbreaking. This is a book born from the real struggle and the ups and downs of finding out what works or not at a time when all of this was new.
Finally Euan is true to what he asks us to try. His own humanity shines through very page. Like the true master he is, he does not have to shout out. His deep understanding also is revealed in how he has distilled his thoughts. There is a quotable gem in nearly every paragraph. I all but blew up the commenting system with my own favourite moments . [...]
My fave quote - "By changing within we can change what is outside. In fact this is the only way we can change what is outside - despite decades of management theory to the contrary. Blogging can help people to understand themselves and their work better and by doing so help them to change at a profound and fundamental level. Once more people become more self-aware you will be amazed at what starts to happen. Sure there will be an initial period of awkwardness, but over time tensions will reduce, energy will increase, and disputes will be resolved more quickly. In effect we will start to grow up and take responsibility..."
If you seek to find out how you can be more of who you are - this book is for you.
Euan shows us how you can find the real you again by using social media well. He reminds us that being vulnerable and compassionate in public enables us to "write ourselves into being". So the person who does this reclaims what actually makes us most attractive as a person - that we are who we are - and this does the same for an organization.
This perspective is what is so valuable. Most of the so called Gurus miss this and focus only on the doing. I think that this reveals that they don't really understand. It is only "Look at me" on steroids.
Also most of the so called Gurus also have never achieved anything real in the field other than to collect fees. Euan is the real deal. A true pioneer whose work at the BBC in groundbreaking. This is a book born from the real struggle and the ups and downs of finding out what works or not at a time when all of this was new.
Finally Euan is true to what he asks us to try. His own humanity shines through very page. Like the true master he is, he does not have to shout out. His deep understanding also is revealed in how he has distilled his thoughts. There is a quotable gem in nearly every paragraph. I all but blew up the commenting system with my own favourite moments . [...]
My fave quote - "By changing within we can change what is outside. In fact this is the only way we can change what is outside - despite decades of management theory to the contrary. Blogging can help people to understand themselves and their work better and by doing so help them to change at a profound and fundamental level. Once more people become more self-aware you will be amazed at what starts to happen. Sure there will be an initial period of awkwardness, but over time tensions will reduce, energy will increase, and disputes will be resolved more quickly. In effect we will start to grow up and take responsibility..."
If you seek to find out how you can be more of who you are - this book is for you.
Format:Hardcover|Amazon Verified Purchase
I recommend the book to anyone wanting to take part in social media and to managers who want to know what to do about social media in their department or organisation.
At a high level, the book addresses:
- Why should you as an individual use social media? What is in it for you?
- How to get started; overcoming your fears. There are lots of useful tips to help people start blogging.
- How to convince you boss or organisation that it is something you should be doing. Euan provides lots of good ammunition for people wanting to convince their bosses of the benefits.
- How to tackle any problems that do occur, taking a very practical approach.
The book also set out the wider context - that in reality there is no option but to engage in social media as your competitors already are and your customers expect it. In other words, that traditional "broadcast" marketing is dead and social engagement and conversations are replacing it.
He recommends an incremental approach - start with something small that is achievable and evaluate the results.
The book is structured as 45 short pithy chapters, which makes it an easily digestible read. Perfect for reading on the train. The chapters have 4-6 pages with key point summaries at the end. My favourite chapter titles are "Unleash Your Trojan Mice" and "Don't Feed the Trolls".
There is a significant focus on large organisations as you might expect from Euan Semple's background at the BBC and advising organisations including NATO. Having said that, there is also considerable value for people in smaller companies.
At a high level, the book addresses:
- Why should you as an individual use social media? What is in it for you?
- How to get started; overcoming your fears. There are lots of useful tips to help people start blogging.
- How to convince you boss or organisation that it is something you should be doing. Euan provides lots of good ammunition for people wanting to convince their bosses of the benefits.
- How to tackle any problems that do occur, taking a very practical approach.
The book also set out the wider context - that in reality there is no option but to engage in social media as your competitors already are and your customers expect it. In other words, that traditional "broadcast" marketing is dead and social engagement and conversations are replacing it.
He recommends an incremental approach - start with something small that is achievable and evaluate the results.
The book is structured as 45 short pithy chapters, which makes it an easily digestible read. Perfect for reading on the train. The chapters have 4-6 pages with key point summaries at the end. My favourite chapter titles are "Unleash Your Trojan Mice" and "Don't Feed the Trolls".
There is a significant focus on large organisations as you might expect from Euan Semple's background at the BBC and advising organisations including NATO. Having said that, there is also considerable value for people in smaller companies.
Format:Hardcover
A simple question mark, for me, symbolises the difference between the old way and the new way of managing and working.
The old way is about command and control and hierarchies while the new is about personal responsibility and networks. The old way was predicated on authority (whether deserved or not) and the new way on inspiration.
The question mark I mentioned represents the difference between being closed (do it my way) and open (how do you think we should do this?).
Given a choice, who would you prefer to work for - someone who bosses you or someone who inspires you?
These, and numerous other thoughts, are what Euan Semple's "Guide to the Social Web" triggered. I reckon that if a book shifts your thinking in a significant way, then it's worthwhile. That makes Semple's book extremely worthwhile. It's a book about management thinking much more than a book about the tools available, although they can't be totally avoided. And it's rooted in practicalities, although you may find yourself resisting some of them. I'd say, "keep an open mind until you've read the whole book."
I'm someone who's been actively involved in social web stuff since just before I first met Euan in early 1985 and I've held several management jobs as well as being a writer and a columnist. (Yes, that's partly a disclosure - I interviewed Euan for a magazine article about his experience of introducing social networking tools to BBC employees and we've stayed in touch ever since. I also mention it to show that I have lived through the old way and the new way and have a certain perspective.)
I've always, right until I read this book, been a bit wary of Euan's evangelistic tendencies. But he's drawn his conclusions from the university of hard knocks and tends, when conversation time is short, to be long on conclusions and short on explanations. But this excellent book changes all that. It is a book of profound depth which reveals his innermost thoughts on each of his conclusions and practical suggestions while staying humble enough to acknowledge that other ways may suit certain organisations.
He's convinced, though, that successful organisations will all adopt social tools to a greater or lesser degree. This book is a way to accelerate management's insight and understanding of what the social web means and the potential it holds for transforming the workplace. It is not a black and white book that says, "do this, or you're doomed". Semple knows that companies have their own systems and their own ways of doing things and, indeed, that social web tools can be complementary rather than replacements.
It is a business book, aimed at business managers. And it's written in a way that each short chapter is designed to stand alone and can be read on the train, in the bath or wherever else takes your fancy. This inevitably causes some minor repetition, which you notice if you read it straight through (as I did). And, one chapter left me slightly puzzled about something, but this was the topic of the very next chapter. So I was only puzzled for a few minutes.
Have I got any complaints about the book? Well one, I really don't like the white type on a grey background which is used to introduce each chapter. Anything bigger? Hmmm. I wondered why he didn't mention 'search' very much. Then I realised that he's much more in favour of asking questions and getting recommendations than wading through search hits of variable quality.
The old way is about command and control and hierarchies while the new is about personal responsibility and networks. The old way was predicated on authority (whether deserved or not) and the new way on inspiration.
The question mark I mentioned represents the difference between being closed (do it my way) and open (how do you think we should do this?).
Given a choice, who would you prefer to work for - someone who bosses you or someone who inspires you?
These, and numerous other thoughts, are what Euan Semple's "Guide to the Social Web" triggered. I reckon that if a book shifts your thinking in a significant way, then it's worthwhile. That makes Semple's book extremely worthwhile. It's a book about management thinking much more than a book about the tools available, although they can't be totally avoided. And it's rooted in practicalities, although you may find yourself resisting some of them. I'd say, "keep an open mind until you've read the whole book."
I'm someone who's been actively involved in social web stuff since just before I first met Euan in early 1985 and I've held several management jobs as well as being a writer and a columnist. (Yes, that's partly a disclosure - I interviewed Euan for a magazine article about his experience of introducing social networking tools to BBC employees and we've stayed in touch ever since. I also mention it to show that I have lived through the old way and the new way and have a certain perspective.)
I've always, right until I read this book, been a bit wary of Euan's evangelistic tendencies. But he's drawn his conclusions from the university of hard knocks and tends, when conversation time is short, to be long on conclusions and short on explanations. But this excellent book changes all that. It is a book of profound depth which reveals his innermost thoughts on each of his conclusions and practical suggestions while staying humble enough to acknowledge that other ways may suit certain organisations.
He's convinced, though, that successful organisations will all adopt social tools to a greater or lesser degree. This book is a way to accelerate management's insight and understanding of what the social web means and the potential it holds for transforming the workplace. It is not a black and white book that says, "do this, or you're doomed". Semple knows that companies have their own systems and their own ways of doing things and, indeed, that social web tools can be complementary rather than replacements.
It is a business book, aimed at business managers. And it's written in a way that each short chapter is designed to stand alone and can be read on the train, in the bath or wherever else takes your fancy. This inevitably causes some minor repetition, which you notice if you read it straight through (as I did). And, one chapter left me slightly puzzled about something, but this was the topic of the very next chapter. So I was only puzzled for a few minutes.
Have I got any complaints about the book? Well one, I really don't like the white type on a grey background which is used to introduce each chapter. Anything bigger? Hmmm. I wondered why he didn't mention 'search' very much. Then I realised that he's much more in favour of asking questions and getting recommendations than wading through search hits of variable quality.
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Most Recent Customer Reviews
Brilliant guide to making social media work inside organisations
OK, let's get the declaration of interest out of the way. First, I consider myself a technologist and second I have met Euan, just once, a few years ago at an event where he was... Read more
Published 3 months ago by AndyB
Great practical book about social tools within organisations
I first bumped into @euan virtually (still haven't met face to face) over a year ago and various people that I respect reference him for his work. Read more
Published 5 months ago by mikey3982
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