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"'An excellent book - should be read by everyone who is planning to organise a conference.' Focus on Business Education 'Any event organiser would benefit from keeping this book close to hand.' Evening Standard 'Covers areas such as venue selection, speaker sourcing, brochure design, registration, budgeting, sponsorship, audio-visual considerations, press coverage, stating an exhibition and evaluation.' Meetings"
Product Description
New, third edition: more improvements to this classic manual! Whether you are organising a conference or an event for a large or small company - for fundraising, promotion or for sharing information - this practical book explains step-by-step just how you go about it. It has all you need to know about: Venue selection; Speaker sourcing; Brochure design; Registration; Budgeting; Sponsorship; Audio-visuals; Press coverage; and Evaluation. This book shows you how to avoid the pitfalls and how to plan and run an effective event that will impress your colleagues as well as your customers.
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Most Helpful Customer Reviews
18 of 18 people found the following review helpful:
2.0 out of 5 stars
Disappointing,
By C L Bell (London United Kingdom) - See all my reviews
This review is from: Organising a Conference: Plan and Run an Outstanding and Successful Event (Business Essentials) (Paperback)
This book covers many of the important points to consider when organising a conference, but is often superficial or lacking in its advice and tends to provoke more questions than it answers. I purchased the book for research purposes (I'm a conference organiser and part-time Masters student) and have recently read a number of conference management titles. If you are completely new to conferences and looking for detailed advice, this is not the book for you.
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