My son started playing this game when he was quite young, about two and a quarter, and more than six months later its still his favourite game. I think that it was easy for him to catch on to because he loved the insey winsey spider rhyme. Maybe its a boy thing, but he also liked the idea of spiders. This game taught him the fundamentals of turn-taking. It's also great because it has both a spinner and a dice and seems less linear than other toddler games - fate decides who wins, and that takes the bite out of losing. What's more, unlike the many other games with card systems that teach kids basic counting, this game has lovable little spider characters that travel up and down the boards. My son is always blue spider... this is a fantastically fun game for the very young!