This is my daughter's favourite game at 3 and has been for near on six months now since we first got it. Shes not yet old enough for most board games or able to deal with skill, tactics or such and this is really good as a modern game for younger ones of I'd say 3 and up as well as being non character based and traditional. Cards are thick and withstand heavy use which wasn't expected for the price.
She is enthralled by the ladybird element as she is into bugs and the cards are large, bold images which are appealing. She even really likes the large red and white spots domino element and shaking the dice/turn taking. there's lots of things to count basically, being a practical, educational Maths game involving counting and addition in the guise of a game so they do it happily without knowing it. It is also designed to tie in with the National Curriculum KS1, encourage observation and logic skills and communication and sharing with others.
We use it to play dominoes actually as a second game (spots or ladybirds)or do snap/number comparrisons with other players.
Orcahrd toys in general I think are great and go down well....she also really likes the "Shopping List Game" and "Farmyard Dominoes" by the same company.