From the Back Cover
Up–to–date, comprehensive coverage of the Oracle database and business intelligence tools
Data warehouses are the core technology that businesses use to capture, store, and analyze vast amounts of business data, and Oracle has emerged as the leading database platform. Its business intelligence tools make it considerably easier to analyze data to support marketing, sales, and other initiatives. Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools.
You′ll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you′ll get valuable tips and insight based on the authors′ real–world experiences and their own implementations.
Serving as a single reference that aims to help you avoid many common pitfalls while gaining professional success, Oracle Data Warehousing shares best practices for:
- Leveraging Oracle technologies to design, build, and manage data warehouses
- Integrating specific database and business intelligence solutions from other vendors
- Using the new suite of Oracle business intelligence tools to analyze data for marketing, sales, and more
- Handling typical data warehouse performance challenges
- Uncovering initiatives by your business community, security business sponsorship, project staffing, and managing risk
The companion Web site contains all the same code used throughout the book, plus links to related sites.
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About the Author
is Vice President of Business Intelligence in Oracle s Technology Business Unit. He has worked for over 20 years in business intelligence, data warehousing, and IT–related roles at Oracle, IBM, Harris Corporation, and the U.S. Army Corps of Engineers. His papers regarding business intelligence and computer and software technology have appeared in publications such as President & CEO Magazine
, Database Trends and Applications
, and The Data Warehousing Institute s publications. He also co–authored the books Oracle Essentials: Oracle Database 10g
(currently in 3rd Edition, February 2004, O Reilly), Oracle Application Server 10g Essentials
(1st Edition, August 2004, O Reilly), and Professional Oracle Programming
(1st Edition, June 2005, WROX).
Joseph Rayman leads the Oracle Consulting Business Intelligence Practice in North America with over 20 years of business experience in a vast array of industries, including financial services, manufacturing, retail, telecommunications, healthcare, and federal government. His technical and business leadership spans enterprise architecture design, enterprise data modeling, VLDB system tuning, data warehouse design, data mining, and quality assurance activities for data warehouse practices. Joe is a key contributor in defining and authoring Oracle Consulting s Data Warehousing Methodology. Prior to joining Oracle, Joe designed and deployed business intelligence and statistical analysis solutions for a large food manufacturer and provided real–time trading and analysis solutions for a major international financial organization.
Rick Greenwald has worked in the IT field for over 20 years for major vendors, including Oracle, Gupta Technologies, Cognos, and Data General. He has coauthored more than a dozen books, including Oracle Essentials: Oracle Database 10g (currently in 3rd Edition, February 2004, O Reilly), Oracle Application Server 10g Essentials (1st Edition, August 2004, O Reilly), and Professional Oracle Programming (1st Edition, June 2005, WROX). Mr. Greenwald currently works for Ingres Corporation.