I'll start by saying that this is only the second protein powder I've tried, after Sci MX Ultra Whey.
I welcome the fact that you only have to use one scoop, as it obviously will last longer, and the calories, sugar, fat etc... is less than my previous powder, however, the taste is far inferior.
Unlike the lovely milkshake like taste of Sci MX strawberry, this taste seems extremely artificial.
Nevertheless, I'm sure some will enjoy the taste, and it may just take some getting used to. (I've only used it a couple of times so far)