Optimum Nutrition Platinu... has been added to your Basket
Quantity:1

Other Sellers on Amazon
Add to Basket
£48.09 (£3.03 / 100 g)
+ £25.90 UK delivery
Sold by: Cheapees-UK
Add to Basket
£74.95 (£4.72 / 100 g)
+ £3.49 UK delivery
Sold by: Vitamin Chaps
Add to Basket
£89.91 (£5.66 / 100 g)
+ FREE UK delivery
Sold by: Equinox Japan | Shopping from JAPAN!

Image Unavailable

Image not available for
Colour:
  • Optimum Nutrition Platinum Hydrowhey Cookies and Cream Overdrive, 3.5-Pounds
  • Sorry, this item is not available in
  • Image not available
      

Optimum Nutrition Platinum Hydrowhey Cookies and Cream Overdrive, 3.5-Pounds


Price: £75.00 (£4.72 / 100 g) & FREE Delivery in the UK. Details
Only 3 left in stock.
Sold by SFS DIRECT and Fulfilled by Amazon. Gift-wrap available.
5 new from £48.09
  • Made with advanced Hydrolyzed Whey Protein Isolates for Faster Delivery
  • 30 Grams of Ultra-Pure Protein Per Serving
  • Nearly 9 Grams of Leucine, Isoleucine, and Valine (BCAAs)
  • No Lactose or Cholesterol
  • Contains Digestive Enzymes for Enhanced Utilization
£75.00 (£4.72 / 100 g) & FREE Delivery in the UK. Details Only 3 left in stock. Sold by SFS DIRECT and Fulfilled by Amazon. Gift-wrap available.

Special Offers and Product Promotions


Important Information

Legal Disclaimer:
Unless expressly indicated otherwise, Amazon.co.uk is not the manufacturer of the products sold on this site. Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented on our website. Please always read labels, warnings, and directions provided with the product before using or consuming the product. Please see our full disclaimer below.

Product Description

Advanced Hydrolyzed Whey Protein; Fastest & Purest. The Bigger Picture of Hydrolyzed Whey Proteins: Platinum Hydrowhey is the fastest, purest, most advanced, whey protein we've ever developed. In a word: excellence. By hydrolyzing the protein in this premium formula we've created our fastest acting whey protein yet. Hydrolyzing breaks large proteins down into smaller pieces that are able to get into your system rapidly, enabling your muscles to start rebuilding quickly. For added effectiveness we've also enhanced it with digestive enzymes and micronized branches chain amino acids (BCAAs). Platinum Hydrowhey is ultra pure too. That's because it's made with hydrolyzed whey protein isolates. So, there's no excess fat, cholesterol, or lactose to slow down your progress either. Made with Advanced Hydrolyzed Whey Protein Isolates for Faster Delivery; 30 grams of Ultra Pure Protein; Nearly 9 grams of Leucine, Isoleucine, and Valine (BCAAs) per scoop; No lactose or cholesterol; Contains digestive enzymes for enhanced utilization; Instantized to mix easily with a spoon.

Product Information

Weight1.6 Kilograms
BrandOptimum Nutrition
  
Additional Information
ASINB004HIEP6G
Best Sellers Rank 51,691 in Health & Personal Care (See top 100)
Shipping Weight1.7 Kg
Delivery Destinations:Visit the Delivery Destinations Help page to see where this item can be delivered.
Date First Available19 July 2013
  
Feedback
 Would you like to give feedback on images?
 

Customer Questions & Answers

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 574 reviews
316 of 322 people found the following review helpful
A very specialized protein powder 30 Nov. 2011
By J. Howell - Published on Amazon.com
Flavour Name: Milk ChocolateSize: 1.6 kg
To start off with, this is an excellent product, though most folks probably don't need it. This whey protein is made up almost entirely of hydrolysated protein - which basically means it has been pre-digested into peptides and small chain proteins. A few years back, pure amino acid mixes were all the rage amongst strength training athletes. Then scientists figured out that single amino acids were not absorbed very efficiently by the body. Basically the receptors in the intestines can only accept one unit of protein at a time. This one "unit" can be a singular amino acid, or it can be a di or tri-peptide bonded amino acid. Effectively, by consuming these peptides you can absorb protein 2-3 times faster than you could by consuming straight amino acids. You also absorb this product much faster than a whole protein since the body has to break down whole protein with enzymes in the stomach. This process can take hours with whole food proteins (meat). Whole whey protein is broken down much quicker and whey hydrolysate (this product) is almost instantaneous.

Platinum Hydro whey contains a very high percentage of these small, low molecular weight peptides which are absorbed with a very high degree of efficiency into the body. What sugar is to carbohydrates, this product is to protein. It basically gets protein into your blood stream as quickly and efficiently as possible.

This effect is good for two types of people:
- Intensely training athletes (especially strength training athletes) immediately following a hard workout session.
- People who have trouble digesting protein for various reasons, which can include illness or old age.

So yes, this is a highly purified, easily digested, extremely high quality protein. However unless you have an immediate need for rapid protein delivery, or have some sort of digestive issue, there are more affordable options for protein. All of these folks here complaining about the price of this product are doing so because they likely don't understand it's usage and they would probably be served just as well with a standard whey protein powder. A high grade hydrolysate protein is and always has been an expensive, specialized supplement.

I have used this product before myself. I went through a 2-lb jug of the strawberry late last year. The taste is just "ok" and the texture and consistency is very thin. Consider this a functional product, not a tasty treat. I found that this product cleared my system VERY quickly and left me hungry again very shortly after my workout - which is to be expected. I did not notice any significant improvements in recovery or strength over regular whey protein. Because of this, I have moved to another, more cost effective product since then (Gaspari Myofusion), as I feel it's slower digesting properties are a better fit for me.

So overall this is an outstanding product, just understand its usage and benefits before you buy it.
52 of 59 people found the following review helpful
Best Protein Shake for People with Lactose Intolerance 30 Aug. 2011
By T. C. - Published on Amazon.com
Flavour Name: Milk ChocolateSize: 1.6 kg Verified Purchase
I am extremely lactose intolerant and have been looking for a protein shake that does not make me sick for a long time. After purchasing this shake, I can gladly say I've found it!

Being extremely lactose intolerant, I often tend to get sick from things that taste like milk, even though the lactose content is minimal. This shake has a strong milk taste, which is the only negative thing about it. But, I decided not to mark it down as all protein shakes have a strong milk taste, and because you can easily go around the milk taste by mixing it with Gatorade powder or crystal light on the go packs (sugar-free). Without mixing it with something else, however, I can't drink it. If you do not like a milk taste, then I'd recommend you get the Strawberry flavor as you can easily mix it with out flavors... not so much with the Chocolate or Vanilla flavor.

The best thing about this shake is that it really doesn't contain any lactose (other's say they contain zero grams, but still contain milligrams), and it does not upset my stomach. I sometimes feel a bit bloated, but it doesn't last very long as the hydro whey is quickly digested.

As far as the results go, I am already starting to see result after just a few days. As far as the preparing goes, you really don't need to blend it, you can simply stir your shake and it'll be fine as well.

My ratings:

Taste: 2/5 (This is obviously subjective, others who love milkshakes will love it)
Mixing: 5/5 (Stirring or blending works fine)
Digestion: 5/5 (Quickly digested, perfect for people with lactose intolerance)
Results: 5/5 (You'll notice results after a few days)
Price: 4/5 (It's a bit more expensive than other shakes, but it's definitely worth the money)
228 of 286 people found the following review helpful
Good stuff, but the value is poor vs. Whey Gold 1 April 2011
By Rick - Published on Amazon.com
Flavour Name: Milk ChocolateSize: 1.6 kg Verified Purchase
I've been using the Whey Gold product for many years. A little under 1 scoop 2x/day helps me keep my hard earned muscle mass. This Platinum appears to be marketed as higher quality/more effective protein, so I thought I'd try it out, even though the smaller 3.5 lb tub immediately made me suspicious of its value.

First of all, the chocolate that I bought tastes fantastic and mixes great. But in comparison to the Whey Gold product, I feel the Platinum is a marketing gimmick and a product that mostly just increases profits for this company without really adding value to the consumer. Why is that?

The most obvious trick that I didn't catch when comparing the two before buying: Scoop size/protein in grams. Andy Rooney always complains about this type of thing, so I guess he is my mentor in this case...

Whey Gold: 1 scoop = 24 grams protein.
Platinum: 1 scoop = 30 grams protein.

So you figure you are getting more protein for your buck, right? More protein per scoop? Wrong. The Platinum scoop is bigger! What I missed was the serving size:

Whey Gold: Serving size 30g
Platinum: Serving size 39g

Sure enough. The scoop they give you with the Platinum is bigger than the Whey Gold. Compare the two. I did once I got the Platinum shipment.

So is the protein in the Platinum any more concentrated than the Whey Gold? It doesn't appear to be, at least in grams per comparable serving.

The other differences...I see they put some "creamer" in the Platinum which is not in the Whey Gold. I also think the Platinum might be a little sweeter. My point here is that these 2 features improve the taste/texture of the Platinum vs. the Whey Gold and make you think the Platinum is better. I actually like these changes and wish they'd incorporate them into the Whey Gold - but don't be fooled into thinking the Platinum is somehow more effective because of this (unless taste is more important to you than getting high quality protein at the best price).

Yeah, I could be missing something else here. Like maybe the Platinum quality - gram for gram - is technically a little better. But I'm not going to worry about that since I'll never be able to figure it out. I really don't think trying one for a while and then the other is going to prove that - they probably aren't THAT much different. Someone else can do the math, but I bet you could use close to twice as much Whey Gold as Platinum for the same price per gram of protein. So use a little less than twice as much, and you'll be saving money and getting more protein.

If money is no object, the Platinum could be the superior product. MAYBE you can take less or the same amount and get better results. It definitely tastes good. But I'll just stick with the Whey Gold which I know works and I'm SURE is the better value.
15 of 16 people found the following review helpful
All protein is not created equal 15 May 2013
By Randy S. - Published on Amazon.com
Flavour Name: VanillaSize: 3.5lb Verified Purchase
Normally I sit on the sideline and just read reviews but it bothers me when people give misinformed reviews possibly swaying people away from a perfectly good product. First of all this isn't your run of the mill protein powder. This product contains hydrolyzed whey protein which your body metabolizes much better than other forms of whey, especially whey concentrate (check the labels of most protein powders and see what the first protein listed is, it's probably concentrate). Concentrate is easy to produce and is one of the least efficient forms of whey. It's not that it doesn't work but an awful lot of it get converted into waste. Also, since hydrolyzed whey is metabolized better an added benefit is that it is easier on your stomach (protein shakes don't always agree with everyone).

The reason hydrolyzed whey is more expensive is because the refining process is much more involved and the yield is much less at the end of the process. The biggest negative to hydrolyzed whey is the taste. Hydrolyzed proteins typically are very bitter. The ON Platinum Whey tastes phenomenal for a hydrolyzed whey product. If all you want is a great tasting milk shake and don't care about the quality of protein then look elsewhere.

This brings me to my biggest gripe with a lot of reviewers. Please stop comparing apples and oranges. Yes it is more expensive than ON Gold Whey but for the reasons I mentioned above there are additional costs in manufacturing and as a result there are added benefits to the consumer. 1 gram of whey concentrate is not equal to 1 gram of hydrolyzed whey. So stop comparing it to the Whey gold gram for gram. It's not just marketing hype, they market it as platinum because it is a better product.

I've been using this product for over a year and I've tried a plethora of other brands but this by far is the best tasting hydrolyzed whey formula in my experience. There might be more pure hydrolyzed whey out there but the bitterness is nauseating.

This is a great product by a reputable company. It isn't magic and it's not perfect, nothing is. Hydrolyzed whey isn't for everyone either. I agree with other reviewers, do your research. Just make sure you are comparing apples to apples, the nutrition info doesn't tell the whole story. Read the ingredients.
8 of 9 people found the following review helpful
maroon303 7 Nov. 2010
By S & J - Published on Amazon.com
Flavour Name: VanillaSize: 3.5lb Verified Purchase
Love this, very good stuff! It was rated by consumer report as one of the healthiest protein supplements around. The taste is good and you use the vanilla flavor with all kinds of recipes.
Were these reviews helpful? Let us know

Amazon EU S.a.r.l. is certified organic according to EU Organic Food regulations by the control body LU-BIO-04
Disclaimer: While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. Amazon.co.uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights.