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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Audiobook] [MP3 CD]

Lee Odden , JD Hart
4.3 out of 5 stars  See all reviews (7 customer reviews)
RRP: 10.87
Price: 10.85 & FREE Delivery in the UK. Details
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Formats

Amazon Price New from Used from
Kindle Edition 10.40  
Hardcover 11.55  
MP3 CD, Audiobook 10.85  
Audio Download, Unabridged 13.30 or Free with Audible.co.uk 30-day free trial
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Book Description

11 Mar 2014
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer–centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
--This text refers to the Hardcover edition.


Product details

  • MP3 CD
  • Publisher: Brilliance Corporation; MP3 Una edition (11 Mar 2014)
  • Language: English
  • ISBN-10: 1480590215
  • ISBN-13: 978-1480590212
  • Product Dimensions: 19 x 13.7 x 1.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 2,325,631 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Inside Flap

Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook. With Google search becoming social through Google+, the worlds of search and social media are now inseparable. For businesses to succeed online, it′s essential to optimize search and social media content to attract, engage, and inspire customers to buy. Optimize gives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things. Optimize offers a proven customer–centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. This book will help you to: Understand the changing nature of consumer preferences and behaviors with search, social media, and content Explore optimized content marketing tactics from personas to topics to content planning and measurement Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in your organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes, and training to scale online marketing success Make sure your SEO, social media, and content marketing efforts are seamlessly integrated. Achieve an optimized state of mind—and help your brand become the most relevant solution for your product category, no matter what path your customer takes. --This text refers to the Hardcover edition.

From the Back Cover

Praise for OPTIMIZE "Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden′s book as my road map for this coming year′s business." — CHRIS BROGAN , President, Human Business Works, and New York Times bestselling coauthor of Trust Agents "Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how—in very specific, measurable ways—you can put them to work for your business." — ANN HANDLEY , Chief Content Officer, MarketingProfs, and coauthor of Content Rules " Optimize is a manifesto for how to think about your business and your life in today′s always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action." — JOHN JANTSCH , author of Duct Tape Marketing and The Referral Engine "Lee Odden has unparalleled insights that teach professionals not just the ′why′ of a holistic digital approach, but actually ′how′ to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy–to–understand steps included in Optimize make it a must–read!" — MELANIE MITCHELL , SVP, Search Marketing Strategy, Digitas "Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you′re from an agency or a brand, you hold in your hands the playbook you′ll need to run an effective program." — SCOTT MONTY , Global Digital & Multimedia Communications Manager, Ford Motor Company "Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize , he spells it all out for you, clear as a bell. Read this book before your competition does." — BRIAN CLARK , founder and CEO, Copyblogger Media --This text refers to the Hardcover edition.

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Awesome and recommended 1 Jun 2012
Format:Hardcover|Verified Purchase
I am always sceptical about buying books from "experts" they can be badly pitched, i.e. dumbed down / overly concentrated in an area which I don't care about, this isn't an SEO book for example (like some are), it talks about SEO a lot and despite working in SEO for years I have learnt from it, the same can be said about SM, it basically gets you thinking about it all in the right way which is more important - I have already suggested to half a dozen people they need to read it, typically people who are familiar with the fields mentioned in the title... the only problem I have is that I have lost it somewhere, maybe on a train or a bus ...

Would I recommend it? Yes, I am hoping he writes a follow up as I think there is room for a book 2 ... going deeper still.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Review of Optimize 17 Dec 2012
Format:Hardcover|Verified Purchase
As someone who has been working with websites since the mid-1990s, I felt comfortable with traditional forms of SEO such as article writing and general link building, but realized that my knowledge of digital marketing and using social networking to build and promote a brand was very limited. This is a great book for anyone who wants to get to grips with the steps to take in order to take advantage of current SEO techniques. The book is so packed with information that it merits being read more than once as there is a lot of help and advice to absorb.
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5.0 out of 5 stars Crystal clear thinking 3 Oct 2013
Format:Hardcover|Verified Purchase
The key to understanding this book is the subtitle. The author draws together the three core strands of modern digital marketing - content marketing, SEO and social media - to show how they can be integrated to provide an overall strategy for your business. Essentially it helps you think (very) clearly about the underlying commercial issues and what's best for your organisation. On several occasions I offered a silent "three cheers" for the author's ability to cut through the hype and jargon that often surround these subjects. In particular, content marketing has become a fashionable bandwagon and this book offers a welcome dose of common sense.

Beyond "strategy", the book does then point you in all sorts of useful practical directions but it most definitely isn't a detailed "how to" manual. In fact it's a relatively brief book - 230 pages - which I found all to the good. Over the years I've read stacks of books on digital marketing and this is one of the best. Focused, clear thinking and commercial.
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3.0 out of 5 stars Not as good as I hoped 25 Sep 2013
Format:Hardcover|Verified Purchase
I bought this book after being an avid fan of the blog...and was disappointed. It is written in a "dense" way that makes it hard to read and jumps from topic to topic, crammed with tips but going round in circles. I lot of repetition throughout the book as well.
I think is would be best used to dip in and out of specific topics, but I gave up on reading the whole thing halfway through.
I feel bad giving this review because the guy is a genius and writes awesome blogs and articles etc. Unfortunately, the book did not work for me
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