I purchased this book after reading all of the reviews and am sorely disappointed. Very basic SEO guidelines and some decidedly black hat techniques frowned upon in the industry.
Don't waste your money. The About The Author section of this book lists Samuel Blankson as "reader, author, poet, songwriter, photographer, athlete, programmer, traveler, researcher, securities trader". Jack of all trades, certainly not master of this one.
Try Search Engine Optimization An Hour a Day by Grappone and Couzin for a comprehensive guide to SEO.