First of all this shirt is a Fruit of the Loom value weight long-sleeve t-shirt. I find these smaller than Gildan shirts, and this meant that a medium was too small for me (unlike with Gildans). Also, for £18 I would expect a heavy weight shirt, not a cheaper alternative, which is very thin in comparison. The front print is a little grainy compared to the quality of print on the Opeth Orchid Lyric 2009 Men's T-Shirt
, which is superb, and is printed on a Fruit of the Loom heavy weight. The back print to this shirt looks good and clear. Can't comment on whether the print will last long after washing though, as I sent mine back due to the size issue, and no L shirts were in stock.