Product Description
This title offers a fast track route to mastering global operations. It covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations. It includes examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John Micklethwait. It also includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
About the Author
AMY ZUCKERMAN has written for a variety of publications, including the New York Times, Fortune special sections, Business 2.0, Continental, Industry Week and many others. Her latest book is Tech Trending: The Technology Survival Guide for Visionary Managers.
