- Paperback: 279 pages
- Publisher: Packt Publishing (23 Mar 2010)
- Language English
- ISBN-10: 1849510202
- ISBN-13: 978-1849510202
- Product Dimensions: 19.1 x 23.5 x 1.6 cm
- Amazon Bestsellers Rank: 1,135,460 in Books (See Top 100 in Books)
OpenX Ad Server: Beginner's Guide
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Product Description
Product Description
OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.
This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.
OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using GeoTargeting features. Combined with OpenX Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google AdSense, Amazon and so on. Using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.
This step-by-step guide to building advertising solutions for web sites helps you to get the most out of OpenX Ad Server's many powerful features
This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.
OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using GeoTargeting features. Combined with OpenX Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google AdSense, Amazon and so on. Using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.
This step-by-step guide to building advertising solutions for web sites helps you to get the most out of OpenX Ad Server's many powerful features
About the Author
Murat Yilmaz
Murat Yilmaz is a software developer and online entrepreneur who lives in Moscow. He has over 10 years of experience in different IT fields including development of web-driven solutions, database, and OLAP systems and has worked in several international companies in Istanbul (Turkey), Anchorage (Alaska), and Moscow (Russia) as a consultant. He currently runs his own blog and online advertising network. He holds a bachelor's degree in Computer Science from Marmara University at Istanbul. He spends his free time playing progressive rock songs on a guitar and enjoys writing for his gadgets and technology blog.
Inside This Book
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3 reviews
1 of 1 people found the following review helpful
Better than I had hoped for!
18 May 2010
Format:Paperback
Prior to last week, I had never set up a website or blog. So, I had absolutely no experience with advertising or ad servers. After reading everything I could find, I discovered Openx and tried to download it to the site that I was creating. I could not even get through the installation and was frustrated at every turn - and getting no help from the forums. I found 'OpenX Ad Server: Beginner's Guide' online and purchased it just hoping to get Openx installed. Much to my surprise, thanks to that purchase, not only did I finally get OpenX installed successfully, but within the first hour after the installation, I was actually displaying ads on my site! To me, that was incredible. After a few more hours of reading and following the examples in the book, I can honestly say that I am comfortable using Openx. Openx makes delivering the ads much easier than I ever expected - and the book makes understanding Openx even easier.
The style of the book, using lots of screen shots and walking through each step with a brief explanation of what is being entering and why, is perfect for beginners - like me. But there are plenty of details about the various OpenX capabilities that I'm sure will be helpful to experienced users as well.
Thank you Murat - you have made this week much better than last week!
The style of the book, using lots of screen shots and walking through each step with a brief explanation of what is being entering and why, is perfect for beginners - like me. But there are plenty of details about the various OpenX capabilities that I'm sure will be helpful to experienced users as well.
Thank you Murat - you have made this week much better than last week!
1 of 1 people found the following review helpful
True to it's title, it makes OpenX usable even for beginners
12 April 2010
Format:Paperback
I found this book to be an easy read and a great introduction to OpenX and online advertising in general. The author provides clear guidance and many useful illustrations that first outline all the primary concepts in online advertising, then explains how to set up and run your own advertising campaigns on your own server. The many capabilities of OpenX are explored, giving the reader all the tools they need to create advertisers, campaigns, banners (ads), zones on websites, and the configuration parameters necessary to combine them in effective ways. The book finishes up with upgrade instructions, administrative matters, and using OpenX to gather statistics for monitoring your campaigns. If you want to learn about online advertising, you should look at this book.
Great content
2 April 2010
Format:Paperback
Being the first and only comprehensive book about the popular OpenX Ad Server, it overall meets the expectations. The book aiming OpenX specifically, also provides a good understanding of online advertising concepts. I especially liked the chapters about Geotargeting, targeting channels and account management. Even experienced OpenX users can find some information they didn't hear before.
The reason I put four rating is that it could include a section about video ads usage in OpenX.
The reason I put four rating is that it could include a section about video ads usage in OpenX.
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