- Paperback: 256 pages
- Publisher: Orion Business; New Ed edition (1999)
- Language English
- ISBN-10: 0752813889
- ISBN-13: 978-0752813882
- Product Dimensions: 21.4 x 15 x 2.8 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: 1,212,397 in Books (See Top 100 in Books)
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More About the Author
Product Description
Theodore Zeldin, Daily Telegraph's Books of the Year
The founder of St. Luke's Advertising Agency, unsatisfied with just changing their image, has tried to make work a spiritual quest for self-transformation. A passionate autobiography, Open Minds is a 20th-century equivalent of John Foxes's Book of Martyrs (1563), a business book which is also literature.
Book Description
This book is about a creative communications company, St. Luke's, that through sheer inventiveness has chosen to change the very 'DNA' of business, by turning its back on conventional business life. It is about a company seeking to make work more enriching, challenging, interesting and rewarding for everyone in it. It is about a model corporation for the 21st century.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Hardcover
I am chair of ICOM, the federation of co-operative businesses in the UK and of Social Enterprise London, promoting co-operative solutions in the capital. I am also marketing director of Poptel, a top 20 Internet company which is structured as a co-op.
I particularly liked Andy's enthusiasm for the co-operative structure St Lukes adopted, and the success they have achieved since. For those of us who have long advocated a human-centred approach to the workplace, and made the workers into owners, the infectious zest of 'Open Minds' is a real tonic.
I agree with Andy's central message: we are moving beyond the industrial age, and that means moving beyond industrial age business structures. At Poptel it is axiomatic that to achieve success we need all of our our staff to think and act creatively. And that requires the genuine empowerment that comes from joint ownership on a one member one vote basis.
It's a great structure for the 21st century, and there are plenty of businesses practising it now, albeit on a small scale. Hats off to Andy for putting the ideas onto a much larger canvass.
2 of 2 people found the following review helpful
Format:Paperback
This is a fantastic book - full of inspiration and ideas that all company leaders could benefit from. If like me you are one of those typical employees, working in a standard environment, where managers are managers, and employees are employees, this book about St Luke's will open your minds to a new world. If only all companies were like this!
1 of 1 people found the following review helpful
Format:Paperback
In the rather mundane realm of business strategy Andy Law has arisen to be a guiding beacon of innovation. After reading this book I was inspired to learn more about the author and his current endeavors. I was not surprised to find out that his new enterprise "The Law Firm" has once again refreshed the classical ideas of what a "business model" should be. The world of business is inevitably going lean because of the innovations currently possible through technology, bricks and mortar are no longer necessary for success; however, strong human capital is. Law has caught onto the transformation and designed a firm whose structure is complimentary of this revolution. He has proven that a company can be truly international without suffocating on the once deemed necessary expense of glorified office space and multi-layer exec branches.
A truly inspirational guy, please write another book!
A truly inspirational guy, please write another book!
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Most Recent Customer Reviews
Open minded
This is a great book for anyone who aspires to do things differently and the way they secretly want to. Inspirational reading!
Published 7 months ago by Gilby
An insiders look into the most innovative ad agency ever
Part love affair and part thesis on what work means in our society, Andy Law's book about the company he's created is both inspirational and informative. Read more
Published on 11 May 2001
...it must be a must - because beacon branding works...
First time I read about St. Luke's was in John Grant's New Marketing Manifesto and it was completely by accident, I just picked it up in a bookshop. Read more
Published on 4 Jan 2001
Ready to feel restless...?
I literally could not put this book down & once I'd read it I couldn't stop thinking about it! Written in a fast, witty tone, "Open Minds" is an exciting account of... Read more
Published on 6 Feb 2000 by mcmuswellhill@aol.com
It's all in the title!
A friend of mine who works in advertising recommended that I buy this. I don't work in the advertising industry, or for that matter in an industry that you could even describe as... Read more
Published on 16 Nov 1999
Dynamite under the seats of the dinosaur bosses
When I finished reading open minds I wanted to order a copy for everyone that I know. So many businesses these days pay lip service to ideas of 'empowerment' and putting people... Read more
Published on 1 Nov 1999 by millie1512
Interesting business idea meets pretentious tosh
I started reading Open Minds with an open mind. Could St Lukes take forward the radicalism of Chiat Day for advertising and the rest of the business world? Read more
Published on 8 Jun 1999
Essential reading and thinking for the office-bound
This is a marvellous book in all kinds of ways and an inspiration to all who feel there has to be a better way, but don't see it in "virtual" offices, telecommuting or... Read more
Published on 2 Mar 1999
The most revolutionary management book ever written.
This book describes the setting-up and progress of the most revolutionary company in the world. Every preconceived notion is stood on it's head as the comany invents itself. Read more
Published on 27 Dec 1998
This is such an eye-opening book on the world of work.
After reading this amazing book, I was left wondering how I could face another day at my present company, when you realise that the people at St Luke's could lead such working... Read more
Published on 6 Nov 1998
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